Photo By: Canva
What is a digital marketing and how to take advantage of it?
Written By: Kate Couch
Digital marketing is a form of online marketing, it usually circulates video and virtual marketing such as video advertisements or video placement on websites. It can also refer to virtual advertisements, gifs, and other animations. Digital marketing in the world of IOT and technology is very prevalent for businesses. In audiovisual we work to present digital marketing for clients and cater to clients who need screens and audio for digital marketing. But as a business, it’s also important to note that digital marketing is something that every business should consider integrating.
There are four main types of digital marketing, pencil drawing animation, character animations, graphic animations, avatar animations. These are all displayed across the internet and other forms of virtual marketing. A lot of these are achieved through apps like Adobe Photoshop, Canva, Procreate, and more. It is graphic design geared towards marketing and oftentimes animated graphic design. But digital marketing can also be purely video and live actors as well. Digital marketing as a whole means how you can mark your product or service using the internet. How can you sell a product using audio-visual? With everyone using the internet 24/7 it’s an easy question. The hard one is: where and how?
One of the main helpers of digital marketing and SEO is Google. Which has a lot of digital marketing plans. The nice thing about the internet of things (IOT) which we talked about in our last article is that it’s all about collecting data. With this data, you can see your customer bases and get their analytics. See what your customers need and what they’re using. You could use this in any form of audio-visual or small business. With this information, you can go even deeper into digital marketing. Once you understand what you need to mark it and who to, is developing digital advertising.
With graphics design apps like Adobe or Canva, you can create ads. If you want to display video digital marketing you could use apps such as Vidivy, Lumen5, or Avairy which helps aid video marketing. You can then use local audiovisual companies (like AV Bend) help to display your video marketing or even help you create it.
It’s important with digital marketing to develop a goal. After you identify what your customers need you can then identify what form of digital marketing you would like to use to reach these customers and why you want to reach them. Then you can come up with an action plan of how you’re going to reach them and what things you are going to do to reach them. It’s also important to identify why you are reaching these people. By using the data from IOT and other analytics like Google you can identify why you are doing this type of marketing to avoid wasting time or money.
The most general form of digital marketing is Media. Media has is been an up-and-coming job title in recent years. Because we are always on our phones media and marketing through media can play a really huge role in your business. Making sure you’re connected to popular social media sites like LinkedIn, Facebook, Instagram, Youtube, Twitter, and Reddit. Will help you market to a younger generation and keep your business streamlined for the future. Below are a few tips that you can follow to help keep up on social media.
- Assign somebody from your team to take photos of projects before and after
- Post frequently frequency reminds customers that you’re around and that you have good communication
- Join groups on social media to stay connected with people that are interested in areas of your business
- Keep it clean and consistent. Consistency is important with social media to properly display your business format. Keep it clean by being picky with where you post making sure it’s only on relevant sites.
- Make sure to invest locally. You can do this through local papers or websites or blogs. When you establish your business as part of the community You build loyalty among it. Integrating locally is extremely important.
Digital marketing is going to become the only form of marketing in the future so the sooner you understand it and start to integrate it into your company the easier the transition will be. These last few years have been very technology-heavy, and the technological advancements that have been made even in the last year are insane. It’s important as a business owner and of clients of audio-visual to understand these changes and hop on the trends so our technology doesn’t start to run us; we run it.
*This article is Tony Sprando of AV Bends intellectual property. To use or reference this article please contact: Tony@avbend.com*
To know more about Tony and his professional profile see these:
To know more about Kate and her professional profile see these: