Wondrlab appoints Jateen Kore as digital head, Marketing & Advertising News, ET BrandEquity


Jateen Kore

Wondrlab has announced the appointment of Jateen Kore as its digital head. He will be based in Mumbai and will report to Rakesh Hinduja, co-founder and managing partner – content platform at Wondrlab.

Kore joins from IDFC First Bank where he was the head – digital marketing.

At Wondrlab, Kore is tasked with setting up the digital practice and bringing forth Wondrlab’s platform-first approach to help brands win on digital.

“Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” Hinduja said.

“The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” Kore added.

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