Summary: You can use DOOH to create engaging advertisements in high-traffic areas, such as bus terminals or shopping malls, while incorporating other technology, such as QR codes and others, to entice customers
Fremont, CA: Though conventional media isn’t going away anytime soon, digital marketing helps spread your message, reach your target audience, and monitor your efforts to get the most out of your return on marketing investment (ROMI).
While new markets offer tremendous growth potential, they also present specific challenges that necessitate special consideration. It’s critical for digital marketers targeting new consumer audiences to have a marketing plan that requires a dynamic approach to defining and communicating with prospective customers.
Create marketing content to guide the customer journey
Customer path mapping should be at the forefront of your marketing strategy, but many marketers focus solely on the ideal journey, overlooking the possibility that consumers will make a few unexpected decisions along the way. We need to start building customer experience much before the starting line if we want to bring the audience through to the finish line because most customers need to see a message seven times before they remember it.
Consider the variables you can and cannot control when it comes to your customer’s journey when considering your new market, and tailor your content accordingly.
Digital out-of-home (DOOH) advertising is one of the fastest-growing marketing strategies, particularly as more “smart cities” spring up worldwide. You will continue to share your brand message while still leading your customers through the consumer experience if you think of DOOH as an extension of your digital marketing strategy.
You can use DOOH to create engaging advertisements in high-traffic areas, such as bus terminals or shopping malls, while incorporating other technology, such as QR codes and others, to entice customers to engage with your advertisement and buy in before they purchase.
Recognize consumers and their behavior
Recognizing that the customers in one market might be significantly different from the customers, you’ll draw in another market will help you get off to a good start. Too many urban or Western references in your rural or non-Western campaign design can be confusing, and relying entirely on traditional or native messaging can seem substandard. If urban customers are more likely to visit your store in person, rural customers are more likely to shop online. Recognizing this pattern can help you tailor your digital marketing messaging so that rather than promoting in-store activities as you would for urban audiences, you can direct them to your website to shop.