ROI of Advanced Digital Advertising: What Marketers Need to Know


Overview

Date: May 4th, 2021

Time: 2:00pm ET/11:00am PT

Cost: Complementary

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Find out how B2B marketers in the legal, financial, insurance, and commercial real estate markets are getting 3x to 6x better engagement using advanced digital advertising strategies. Product and market experts from ALM will present case studies and practical information on how a new generation of display advertising solutions is driving leads and awareness in specialized vertical markets.

Join this webcast to learn how:

  • Superior targeting from AI-based intent analysis that discovers which companies are likely to buy your product and first-party data to identify potential members of the buying committee at those companies.
  • Multichannel messaging that reaches prospects with ads on Law.com, on websites that they frequent during their day and on their social feeds.
  • New programmatic solutions that can be automatically turned on and off and reach targeted buyers.
  • High-impact ad units that offer 3x to 6x the CTR of traditional run-of-site advertising display units.

REGISTER NOW! (Not able to attend? We recommend you STILL REGISTER – you will receive an email with how to access the recording of the event)

Speakers:

 Keith Edwards | VP & Legal Markets Leader

Keith serves as the Vice President, Legal Market Leader for ALM Media. He leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.

 Adam Dunn | VP & Financial Markets Leader

Adam is Vice President, Financial Market Leader for ALM Media. In this role, Adam oversees sales and business development for the Investment Advisory Group, Credit Union Group and Treasury & Risk Group. A seasoned and consultative sales executive, he understands the needs of his market and clients and works toward delivering high-quality solutions to grow their businesses.

 Jeff Rezer I Director of Advertising Strategy & Operations, ALM

Jeff is the Director of Advertising Strategy and Operations for ALM Media. Jeff is a veteran of the digital publishing world, having spent the last 13 years holding positions in SEO/SEM, yield management and ad operations. He currently leads a team at ALM responsible for developing, managing and monetizing digital display and other high-engagement audience products.

 Peggy Schecter | VP Insurance and Real Estate Market Leader

Peggy is the Vice President. Insurance & Real Estate Market Leader for ALM Media.  She leads marketing services across ALM’s leading Insurance – PropertyCasualty360, and BenefitsPRO and Commercial Real Estate – GlobeSt.com brands.  Schecter is a results driven media leader who works with clients to design / optimize integrated print and digital solutions to reach the leading decision-makers and influencers across these communities. 

 Joann Kropp | VP of Products, ALM

Joann is Vice President for Product and Data Strategy for ALM Media. In this role, Joann leads a team that develops and manages digital advertising products for all of ALM’s brands in the legal, financial, insurance, benefits, and commercial real estate markets. Joann works extensively with ALM’s clients to create best-in-breed digital solutions that drive results.



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