What You Can and Can’t Do with Microsoft’s Website Builder
Obviously, the Microsoft website builder offers a lot compared to more basic options such as a social media page. You’ll able to establish an informative online hub for your business, where new customers can find you and loyal customers can stay up to date on what you’re doing.
Perhaps the primary purpose of the website, at least from Microsoft’s point of view, will be advertising. Because it is connected to the Digital Marketing Center, ad campaigns are built right into the platform, so you can add advertising to your business.
Additionally, the platform allows you to keep track of a wide range of metrics, including exposure, click-through rates, conversion data, consumer spending, and fan growth. With most free website builders, you really do get what you pay for, so it’s encouraging to see a depth of features from Microsoft.
However, it’s not all a rosy story. Microsoft’s offering is missing a few key elements that many businesses will need in a website. For one, it doesn’t appear that it allows for ecommerce functionality. Unlike paid plans for Shopify or Wix, you won’t be able to set up an online store to sell products or, honestly, make money at all. Even Square Online, which offers a great free plan, allows you to do that.
Selling online? See our guide to the Best Ecommerce Website Builders
More importantly, the Microsoft website builder doesn’t have an app marketplace that allows you to turn your website into a business powerhouse. You can’t add integrations, meaning you’re stuck with whatever Microsoft offers you out of the gate. Yes, this functionality could yet be added later on via a future app store, but for now, you’ll pretty much just have a glorified social media page with a dedicated URL.
Simply put, the Microsoft website builder is a great option if you don’t have a website at all and need to get started. It’s easy to use and gets you the most essential information you need online. Still, if you’re looking to really turn your business into a digital powerhouse, there are a few very cheap website builders — and even a few free options — that might better suit your needs.
If you’re looking for an ecommerce website builder specifically, take a look at the table below to get a better idea of the alternatives on the market today.