We spoke with digital entrepreneur Saurabh Singla who runs CaphIQ about running a modern digital marketing agency. Saurabh mainly focuses on the fintech, blockchain or any trending technology startup being highly successful in that area but the skills cover all niches. This is what he told us.
When you consider the way that companies are converting to the internet and using it as a way to attract their customers, it’s no surprise that digital marketing agencies are in more demand than ever before. Because of this, many entrepreneurs and business owners are making the transition into starting their own firm, in the hopes of capitalizing on the expanding market.
However, it’s important to keep in mind that digital marketing is something that is continually changing and it’s going to take a lot of effort on behalf of the agency to ensure that they stay relevant in everything they do. Here are six tips on running a digital marketing agency, to better ensure that you are getting clients on a regular basis and keeping them satisfied with the amount of traffic they are getting online.
Start With A Niche
It’s important to keep in mind that digital marketing for companies can be completely different, depending on the type of industry that you are working with. Therefore, it can do wonders for a digital marketing agency if they find a niche market and really concentrate on it during the beginning stages of trying to make a name for themselves. Whether it’s working with dental offices, plumbers, medical facilities or mom-and-pop retail stores, gaining the experience with a specific niche will help you market your agency to others more easily. You’ll also garner a name for yourself, which will be more attractive as you try and grow your digital marketing brand.
Know What To Offer
Another reason that it’s important to start with a niche market is because you will know what is best to offer for their specific needs. For example, a dental office may not have a need for a Pinterest account for their digital marketing needs, while a retail store or creative ecommerce company would truly benefit from a site like Pinterest. It’s important that a digital marketing agency knows exactly what they should offer, in order to better please their clients.
Keep in mind that just because you offer something now, doesn’t mean that it’s going to continue to be the best medium in the future. In today’s age of expanding and changing technology, newer programs, apps and social media sites are continually being developed and changing the way that companies can connect with clients. Therefore, it’s important that you know what you can use to help the clients of your digital marketing agency attract the most customers possible.
Be Ready To Expand
The hope of a digital marketing agency, as with any business, is likely to be that they’ll expand and grow in order to earn more profits and build their clientele. While it’s valuable that you start with a niche in the beginning stages, that doesn’t mean that you should limit yourself moving forward. As soon as a digital marketing agency builds a solid foundation, they should be ready to expand and move forward.
Rely On Valuable Help
The best way for a digital marketing agency to be prepared to expand is to rely on valuable help in the form of employees. The employees are going to be what makes the company, so it’s important that they are knowledgeable, informed, and reasonable members of the team. For those that run the digital marketing agency, proper due diligence should be taken to ensure that they are hiring the right people and having the best people represent their team.
Understand Your Clients And The Changes In The Industry
And finally, a digital marketing agency needs to know and understand the clients and the changes in the industry. Not all clients are going to be the same, just like the industry will not remain consistent either. The better a digital marketing company is at adapting and accommodating, the more successful it will be.
For those looking to start a digital marketing agency, there are plenty of options available in this growing market. However, in order to set yourself apart from the rest, be sure to consider these six tips for success.