When Financial Advisors Embrace Digital Marketing, They Give Customers What They Want

The job of financial advisor long ago grew far beyond picking investments to guiding clients through their financial lifecycle toward their financial goals. Increasingly, clients expect the conversations and interactions to be highly personal and in the channel of their choice. Clients of all generations compare the digital experiences in all aspects of their lives and expect to have an intuitive, even enjoyable experience when engaging with their advisor.

The need to meet clients and prospects at their level of sophistication…

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