Netball Superleague signs record Sky Sports rights deal

UK pay-TV network agrees multi-year broadcast partnership extension.

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  • All league matches to be aired across Sky’s linear network, its YouTube channel or England Netball’s digital platforms
  • 2021 Netball Superleague to take place behind closed doors across two venues

UK pay-TV broadcaster Sky Sports has signed a new multi-year broadcast partnership with England Netball for rights to the elite Vitality Netball Superleague.

The deal was described as the biggest in the netball governing body’s history and will see every Netball Superleague match broadcast across Sky Sports and England Netball platforms.

The contract, which provides the league’s greatest broadcast visibility since its launch, sees matches broadcast on the linear Sky Sports Arena and Sky Sports Mix channels, the Sky Sports YouTube channel or England Netball YouTube channel. Sky will also air highlights across its digital and linear platforms.

Fran Connolly, England Netball chief executive, said: “This partnership is a huge milestone for netball in this country and underlines the continued interest in our sport. The increased visibility this will bring will shine a light on the incredible role models in our game and help to inspire a nation of women and girls to take to the court.”

The 2021 Netball Superleague season starts on 12th February featuring 11 teams, with the addition of newcomers Leeds Rhinos.

The Covid-19 pandemic means matches will be played behind closed doors across two venues during the 2021 campaign to enable strict and consistent protocols. The season will get underway at Studio 001 in Wakefield for the first nine weeks and move to the Copper Box Arena in London for the remaining fixtures.

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