Havas Creative wins integrated communication mandate for The Laughing Cow, Marketing & Advertising News, ET BrandEquity

Havas Creative wins integrated communication mandate for The Laughing Cow

Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s cheese brand – The Laughing Cow. The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.

The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market. The brand has been in partnership with the group since 2019 and is managed by Havas Paris globally.

Alamjit Singh Sekhon, commercial director, Fromageries Bel India said “Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partners for us to help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

Also read: BE Exclusive: Consumers are looking at brands with purpose: Kantar Report

Rana Barua, group chief executive officer, Havas Group India said “Bel Group’s iconic cheese brand – The Laughing Cow Cheese, is one of the groups key global brands and relationships across many markets and I am delighted to win the integrated communication mandate in India. Our team is excited to work in a category that is growing fast and create a strong narrative and stories for the brand to strengthen its presence in India.”

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