Gartner’s latest digital experience platform report highlights leaders and challenges in software market


Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.

The research firm’s latest Magic Quadrant for Digital Experience Platforms 2021 lists five vendors in the top quadrant for both leadership and completeness of vision: Adobe, Acquia, Episerver (now Optimizely), Sitecore and Liferay. Core capabilities each vendor had to adhere to in order to be featured include content management, account services, analytics and optimisation, customer journey mapping, personalisation and context awareness, customer data management, cloud capabilities, security and access control and multi-experience support.

There was also a raft of optional capabilities creeping into the increasingly sophisticated DXP market including digital asset management, content services, low-code application development platforms, digital commerce, marketing resource management, product information management, CRM, customer communications management and payment gateways.

Across Gartner’s leadership ranks, Adobe’s Experience Cloud was just ahead of the pack, highlighted for its wide-scale adoption globally and ecosystem of users and partners, differentiating customer data management capabilities for profile and identity management, real-time segmentation and data enrichment for enhanced personalisation.

Against this, Gartner noted Adobe’s offering was the most expensive in market in terms of total cost of ownership, and complexity of implementing and using the platform remains significantly challenging for adopters.





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