The agency will lead the creative mandate for the cosmetic brands, powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth. Both brands belong to the parent company- HUL.
Rohit Ohri, group chairman and chief executive officer, FCB India, said, “These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18.”
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Swati Bhattacharya, chief creative officer, FCB, said, “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”