eMoney Launches Rebranded Digital Marketing Solution: Tech Roundup


eMoney says advisor marketing should be like bamboo: strong yet flexible, with quick growth for little effort. (Photo: Shutterstock)

Fidelity Investments’ eMoney Advisor has launched its rebranded digital marketing solution, Bamboo.

Formerly known as Advisor Branded Marketing, Bamboo provides advisors with the “tools and resources they need to acquire, retain, and engage their clients and prospects,” eMoney said Wednesday.

The name change and rebranding followed “extensive research and reflect a significant evolution of ABM, which was originally launched in 2012,” it noted.

Explaining the choice of the solution’s new name, it said: “Strong yet flexible, bamboo grows faster than any other plant in the world and does so with very minimal effort. Marketing for financial professionals should be no different — it must accelerate growth of the planning business and be simple to execute.”

During the last 12 months, eMoney “made significant investments in the software and launched new features to enable more automation for advisors in executing their marketing efforts,” according to Valerie Rivera, eMoney senior product marketing manager.

“This rebranding is the next step in eMoney’s journey toward providing a comprehensive marketing solution that uses financial planning data to deliver personalized marketing content and insights to efficiently engage and grow an advisor’s book of business,” she said in the announcement. “The name ABM no longer fit our vision. We wanted something fresh to signify growth.”

Bamboo combines planning and marketing tools, with product features that include a marketing dashboard “deeply integrated” with the eMoney platform and fully automated campaign workflows to schedule and launch targeted lead generation content campaigns to digital channels in only a few clicks, the company said.

More than 4,000 financial professionals now use ABM. All current users will see the Bamboo branding within their product dashboard and supporting training resources, eMoney said.

Foreside to Acquire Capital Markets Compliance

Foreside Financial Group is acquiring Capital Markets Compliance in a transaction expected to close Feb. 1. Financial terms weren’t disclosed.

Founded in 1999 and based in Atlanta, CMC serves financial services firms that offer securities products via full-service brokerage operations, investment banking and investment advisory services.

Foreside will integrate CMC’s proprietary technology into its platforms. As part of the transaction, CMC’s managing team of Karen Lopez Alvarez, its CEO and founder, and Rick Alvarez, its chief financial officer and chief operating officer, along with 13 employees, are joining Foreside.

CMC is the fifth acquisition since 2019 for Foreside, which is majority-owned by private equity firm Lovell Minnick. Foreside previously acquired ICSGroup, a regulatory compliance services firm serving the asset management industry (in November 2020); Quasar Distributors, U.S. Bancorp’s mutual fund and exchange-traded funds distribution business (March 2020); Compliance Advisory Services, a regional compliance firm (October 2019); and NCS Regulatory Compliance, a provider of outsourced compliance and regulatory services (January 2019).

MaxMyInterest Integrates With Redtail

Cash management solution provider MaxMyInterest has integrated its software with client relationship management solution provider Redtail Technology.

The Max For Advisors integration will allow advisors to “deliver above-market interest rates to their clients, free from any conflicts of interest,” the companies said in a joint announcement Tuesday.

As a result of the integration, advisors and client service teams who use Redtail’s CRM “now have a one-click way to kick off the onboarding process to help their clients earn preferred rates of up to 0.75% APY on same-day liquid, FDIC-insured deposits,” they said.

“As we watched the Max platform grow, we saw the trend of client cash becoming more important for advisors,” according to Brian McLaughlin, Redtail CEO. “We’re glad to offer our users another way to automate workflows and help manage their practice better while delivering an innovative solution to help clients earn more automatically through our integration with Max.”

BankPlus Adds Skience Automation Platform for Its Advisors

Skience finalized an agreement to provide its workflow automation platform to the wealth management division of BankPlus, a regional bank with 79 locations and more than $4.7 billion in total assets serving customers across Alabama, Louisiana and Mississippi.

Through the deal, BankPlus advisors can now leverage Skience’s digital client onboarding module that integrates directly into Salesforce Financial Services Cloud, the wealth management group’s customer relationship management platform.

The advisors also gain access to Skience’s data consolidation and replication module that consolidates client account data on a daily basis automatically, “giving them a 360-degree view of each client’s financial picture,” Skience said.

The pact will allow BankPlus wealth management clients to “enjoy an end-to-end digital service experience, including paperless processing of new account opening forms and convenient digital signature capabilities,” Skience said.



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