Digital Marketing and E-Commerce Executive – 12 Months Maternity Cover job with Olivia von Halle
Overview
British luxury brand Olivia von Halle is seeking to recruit a Digital Marketing and E-Commerce Executive on a 1-year fixed maternity cover contract, beginning March 2021. This is a fantastic opportunity for an enthusiastic Executive to apply their existing experience and develop their career. This is a fast-paced role requiring a positive, confident, and proactive approach for a rapidly growing luxury brand.
The Role
- Work closely with the Brand Director, Head of Comms and development agency to manage all aspects of the e-commerce business including strategy and development, promotional campaigns and other digital marketing, website design, web analytics and web technologies
- Manage web agency and their development timelines
- Responsible for seasonal product uploads
- Responsible for e-commerce store merchandising
- Work closely with digital media agency to deliver SEO, PPC & paid social campaigns
- Work closely with affiliate management company to maintain affiliate programme
- Analyse campaign performance and develop strategies for growth
- Track and optimise customer journey from customer acquisition to engagement, conversion and customer retention
- Manage all aspects of web analytics related to e-commerce and communicate relevant information to team members, manage and executive findings
- Manage the user experience of the website including site navigation, content development and checkout function
- Represent the online customer throughout the business, including in seasonal range plan meetings
- Identify new areas of e-commerce opportunity beyond current organisational thinking
- Ownership of email database, developing segmentation strategies for customer retention campaigns, sending newsletters
The Ideal Candidate
- Ability to build strong lateral relationships with multiple players
- Very strong organizational and coordination skills
- Process-driven mind set
- Proactively manages workload
- Possess the willingness to learn, improve and bring change to the role
- Good problem solver and trouble shooter
- You will have a keen interest in website management and development
- Enjoy working within a small but dedicated team
- Strong attention to detail
- Proficient in Microsoft Excel
- Basic HTML skills desired or willing to learn
- Shopify experience a plus
Company Benefits
- Small, outgoing and sociable team with an open and kind company culture
- Christmas break on top of holiday allowance
- Employee pension scheme
- Private health care
- Generous staff discount