Digital marketer and social media influencer Nishit Sangwan knows how to grow an audience on social media. He understands the tactics to use for a winning digital marketing strategy. That is why this 17-year-old has shared what he found works well for businesses to increase their brands. With the pandemic shifting consumer habits, it’s essential to pivot in certain ways to enjoy greater success.
There were a number of trends that Nishit identified in 2019 and 2020, which enabled him to assist celebrities, influencers, and brands alike in growing their audiences and capturing more leads. Now that we are heading into 2021, there is going to be an increased focus on digital marketing than ever before.
Perhaps the most integral component of any digital marketing strategy going forward for small businesses is voice search. Already, voice search is accounting for around half of all online searches for small businesses. The number of people who are expected to use voice search is only going to rise from here on out. That is why companies should be optimizing their SEO strategy by using keywords that are used in voice searches. This means using longer phrases that are naturally spoken rather than short keywords that are typed.
Another strategy Nishit recommends moving forward is the use of micro-influencers. These are people who have social media followings that fall within the range of 10,000 to 50,000 followers. Up until recently, brands would usually only seek out mega-influencers who had millions of followers.
However, due to the exorbitant costs and low engagement rates when taking that route, an increasing number of brands are teaming up with influencers with smaller followings. Their results are oftentimes even more impressive than those of brands who use mega-influencers to promote their products. Smaller influencers are more trusted by their followers when they recommend something, which leads to more bang for your buck when advertising your brand.
Something else that Nishit recommends placing more focus on in your digital marketing strategy is the use of video ads. People have been found to be more easily swayed by video ads than any other kind. In fact, they are sometimes up to a third more likely to buy a product after having seen a video ad for it. Today, there are several major social media platforms where you can run video ads, including YouTube, Facebook, TikTok, and Instagram. That is why both image and video ads should have a place in a winning digital marketing strategy going forward.
Nishit explains that every year, there are novel digital marketing strategies that supersede those who worked well before. That is why businesses and brands should stay flexible so they can adapt accordingly and gain an edge over their competitors.
You can connect with this savvy digital marketer and influencer on Facebook here.