Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns 12/04/2020

Comscore on Thursday, in a partnership with MediaMath, launched a programmatic contextual targeting solution for connected TV (CTV) and video on the open
exchange. Speaking with Rachel Gantz, general manager of Activation Solutions at Comscore, on Thursday got me thinking about behavioral targeting and context.

The launch of CTV and video …

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