Purdue University Northwest hosts second annual digital marketing competition • Northwest Indiana Business Magazine


Students from Western Michigan University won the first Digital Marketing Competition in 2019. (Photo provided by PNW)

College students from around the world are getting another opportunity to showcase their digital marketing talents.

The Purdue University Northwest College of Business is hosting the second annual Digital Marketing Competition. The contest features collegiate teams of between two and four students, who will create and present a digital marketing campaign based on a case study supplied by the competition sponsor.

This year’s final presentations will be held virtually on Dec. 12.

Matthew Hanson, clinical assistant professor of marketing at PNW, developed the competition in response to the rapidly growing field of digital marketing.

“It’s a mission to create an environment where companies, professors and students work together to increase their education in digital marketing, and do it all together,” Hanson said. Last year’s winning team was from Western Michigan University.

The contest attracted more than 100 colleges and universities from around the world last year. It is open to teams of undergraduate students currently enrolled at a college/university and each team must have a professor of record and each university can enter more than one team.

Student teams submit an eight-minute video that highlights the team’s research, paid, and owned digital marketing strategy and an overview of media placement and evaluation methods.

The top five entries then advance to the final round where a panel of industry professionals will judge each team’s presentation. The top three teams will receive $1,000, $500, and $250, respectively. Awards will also be handed out for best research/strategy, best owned strategy, best paid strategy, and best media/evaluation.

Larry Avila
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