GenY Medium wins digital marketing mandate for Jollywell, Marketing & Advertising News, ET BrandEquity

Digital marketing company, GenY Medium has been appointed as the strategic digital partner of nutraceutical startup, Jollywell. The account was won following a multi agency pitch.

GenY Medium will assume the role of a strategic partner right from the product development stage, advising on the target consumers and markets to implementing technology tools and various marketing tactics.

GenY will also be responsible for a full funnel management from designing its content to brand communications to performance marketing for customer acquisition and building a base of loyal users.

Yashwant Kumar, co-founder and chief executive officer, GenY Medium, said, “With our tailor-made practices and expertise in technology and marketing, our focus will be to win on each of the key milestones for Jollywell right from the product development stage to amplifying the brand visibility.”

Sujeesh and Bindu, co-founders, Jollywell, added, “GenY Medium came across as an agency with a sound strategic approach and focus on ROI. In our interactions with the team before we signed up, we realised they had both the depth and breadth of experience that we need to make Jollywell succeed.”

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *