Director of Marketing | Buckrail Jobs


Rex Specs is looking for an experienced Director of Marketing to assist in scaling our successful product to a respected brand. The Director of Marketing will join our small, versatile team of six and will immediately become a critical member of our leadership team. They will directly manage and be supported by the current Social Media, Content, and Partnerships coordinator. We are looking for an individual who is excited about the opportunity to make an immediate impact, drive growth and celebrate collective wins. 

Responsibilities:

  • Develop and execute cross-channel marketing strategies with company goals in mind
  • Manage all paid and organic advertising channels including, but not limited to, Facebook, Instagram, YouTube, TikTok, and search 
  • Lead marketing campaigns from ideation to execution and analysis
  • Execute an email marketing strategy utilizing regular campaigns, automations, and partnerships
  • Identify and report on KPI’s to enable effective collaboration and decision making across departments
  • Develop strategies and oversee day-to-day tactics that increase revenue, site traffic, conversion rate, customer lifetime value, and ROAS
  • Forecast performance and budget appropriately for all marketing channels
  • Lead new product launches and work closely with product development to create successful commercialization plans and go to market strategies
  • Utilize data to inform decision making and implement effective tactics
  • Manage content creation/curation (graphic design, photo, video, written assets)
  • Manage web development/updates/changes with 3rd party developer
  • Create SMART goals and report on them periodically to the broader team

Skills and Experience:

  • 3+ years of marketing experience for proven DTC brands
  • Expertise in paid social, display, retargeting, and search channel management
  • Advanced working knowledge of Google Analytics, Google Ads, paid social, and SEO tools
  • Strong analytical skills with ability use data to drive meaningful actions 
  • Experience managing spend budgets of $250,000 or greater 
  • Ability to analyze, breakdown, and present findings
  • A strong, self-motivated, entrepreneurial leader, looking to make an impact
  • An accountable, organized individual with great attention to detail and focus on quality of results
  • Ability to think critically and problem-solve effectively
  • Experience with Amazon Seller Central a plus
  • Experience in the pet, outdoor, or hunting industry a plus
  • Must be a dog lover or at least have a crazy, well loved aunt who is!

About Rex Specs:

Rex Specs is a fast growing pet products company, focused on designing and manufacturing performance driven dog gear and protective equipment. With a broad customer base spanning from special operations military working dogs to happy-go-lucky adventure dogs, Rex Specs is positioned as the bridge that brings the quality of professional equipment to the general pet consumer. Rex Specs is in an exciting phase and poised to transition from a well respected product into a loved and recognized brand. 

Though you might know us for our flagship dog goggle’s incredible visual appeal, don’t be fooled, the power and dynamics of this little product will surprise you! Rex Specs has reinvented this niche product sector and grown it across numerous customer segments. We now collaborate with defense contractors to develop cutting edge technology for Military Working Dog teams. Additionally, Rex Specs recently launched a new product line and is positioned to leverage it’s established and growing customer base with several new products in queue for 2021. 

Compensation, Benefits, and Work Environment:

  • Highly competitive salary
  • Health benefits for you and your family
  • Possible equity stake in a young, growing company
  • Unique opportunities for a customizable career within a small fast growing brand
  • Headquarters in Wilson, WY (but open to remote hires)

How to Apply: Please send a cover letter and resume to [email protected]





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