This must-have web analytics tool will make you more competitive in 2020

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When we think of data, we often imagine scientists and engineers examining mountains of numbers, but data is much more prevalent than that. For instance, most internet-based companies use web data to gain a slight edge over the competition every day. You don’t need fancy, expensive tools to monitor web analytics, either. Google Analytics, the world’s most popular web analytics tool, is totally free.

W3Techs found that Google Analytics is used by 84.1% of all websites whose traffic analytics tools are known or 54.9% of all websites. With so many companies using Google Analytics to optimize their traffic, you’ll need to add it to your arsenal of digital marketing skills to stay competitive. The Google Analytics Master Class Bundle can help, and you can get it for just $29.75 using this pre-Black Friday coupon — SAVE15NOV.

The Google Analytics Master Class Bundle features five courses on how to use Google Analytics and Data Studio to measure your success, whether it’s monitoring traffic from a marketing campaign or increases in eCommerce sales. By the end of these courses, you’ll have the skills necessary to pass the Google Analytics certification exam as well as the confidence to market your new skills to land a job.

Four of these courses are dedicated to Google Analytics alone, but each course focuses on different ways that it can be applied. For example, the Google Analytics course by Bootcamp Digital will teach you how to measure the effectiveness of your marketing campaigns through behavior metrics, conversion metrics, AdWords campaign performance, and more. The final course focuses on Google Data Studio, which integrates seamlessly with Google Analytics and allows you to build reports and interactive dashboards to understand your audience better. All the included courses are taught by top-rated online instructors, including 4.4 out of 5-star-rated Daragh Walsh, who has over 9,000 student reviews and counting, and Earn and Excel, which has also earned 4.4 out of 5 stars.

Your ability to identify web data trends will allow you and your company to make smarter marketing decisions that improve your ROI. That makes Google Analytics a must-have for anyone who relies on digital marketing, such as small business owners or eCommerce managers. The Google Analytics Master Class Bundle is on sale for $34.99 (96% off its retail price), but you can get it for $29.75 using SAVE15NOV at checkout before Black Friday.

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