How Fiverr has its eye on the local market for digital services


Fiverr is doubling down on its marketing spend in Australia with the rollout of its first ever national TV and BVOD campaign in Australia.

The local launch is an extension of Fiverr’s global ‘It Starts Here’ brand campaign announced in September, which provided a glimpse of the challenges and triumphs of small businesses, while showcasing the impact Fiverr has created in local communities.  

Fiverr CMO, Gali Arnon, explained that it had received positive signals in Australia prior to launching this campaign and the platform wanted to further its momentum and show how businesses can use Fiverr for their digital needs.

COVID-19 has impacted the way businesses operate and we wanted to position the company as an essential resource for them to turn to for digital solutions,” Arnon told CMO.

The Fiverr ads tell unique stories to highlight how small businesses can make the shift to online with the help of skilled freelancers. They are also designed to give some hope to provide a sense of optimism during these difficult times. These ads were voiced by Australian Fiverr freelancer,  ‘voiceoveroliver’.

Launched this month, the ads will appear on national BVOD platforms including 7plus, 9Now, 10Play, SBS On Demand and Foxtel Go. This will be supported by an increased spend on digital marketing, including Google360 sharing Fiverr spots on websites, apps and mobile sites, and including pay-per-click (PPC), Facebook and YouTube ads.





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