1. Marketing Automation
2. Responsive High Speed Web Design
It is always best to have a mobile-first design of your website: one that works on mobile phones first and works on desktops and tablets since 90% of your website traffic comes from mobile devices. When Joseph started Dose of Roses, he didn’t want his
customers to complain about its UI/UX and wanted to make it as simple as possible to view a product, add to cart and checkout while maintaining high web speed.
3. Search Engine Optimization (SEO)
Search engine optimization is the heart of all your marketing strategies. Without SEO, it’s impossible to survive in this cut-throat competition. Your business first needs to appear on Google’s first page. But remember, link building, keyword research, using meta tags, and implementing other SEO techniques is a continuous and long-term process. It’s not a one time investment that you will see results right away but do consider SEO as your fixed cost in marketing while you invest on other digital marketing methods to see which one works best for your business.
4. Social media marketing
No small-scale business makes a million dollars overnight. You need to keep working on your marketing campaigns to ensure that many people know about your company. Marketing is just a ploy to attract potential shoppers to your website and turn them into paying customers. Their decision to buy on your website is still in their hands so make sure your social media marketing and website give a great first impression. After starting Dose of Roses, Joseph utilized Facebook Ads because he felt no other platform is better to get such a vast number of target audiences. With this idea in mind, he set up various advertising campaigns, where he used catchy captions and discount retargeting to make people aware of his business. He still uses the same method, along with influencer marketing, to keep his business going.
Running a business isn’t easy, but when you come to know about performance marketing tips from the best in the industry, the road to success becomes slightly more comfortable and easier to achieve. Follow these tips from Joseph to see a notable change in your sales and your growth.