IIT Kharagpur Invites Applications for Online Course on Digital Marketing


IIT Kharagpur, through its Vinod Gupta School of Management, is offering an online course on digital marketing for interested students, professionals and entrepreneurs. The online course, called “Marketing in the Digital World”, will teach aims at helping participants master the art of using emails, social media, web marketing, sponsored marketing, affiliate marketing, app marketing, performance marketing, and ecommerce.

The online course consists of lecture sessions, hands-on-exercises, discussion on cases and live problems. It is most suited for mid-level managers working in any domain of business, digital marketing enthusiasts, and MSME and start-up entrepreneurs.

What the IIT Kharagpur Online Course on Digital Marketing Will Cover?

Participants will mainly be trained in adopting digital marketing practices, especially during this disruptive time wherein digital adoption is on the rise. The programme also aims at helping budding entrepreneurs understand how to increase the visibility of their companies. Participants will also be enlightened on the usage of data to understand customer behaviors and accordingly develop the required digital marketing strategy. The following are some of the topics that will be covered under the course:

  • Digital marketing in the disruptive era,
  • Digital marketing – background, concepts and channels,
  • Use of Google Analytics and Google tag manager,
  • Forms of digital marketing-web marketing, sponsored marketing, affiliate marketing, app marketing, performance marketing, ecommerce marketing,
  • Search engine optimisation,
  • Content creation, content curation and video hosting,
  • Attribution modelling,
  • Customer relationship management using digital marketing, and so on.

How to Apply for the IIT Kharagpur Online Course on Digital Marketing Will Cover?

The course will be conducted from 5 to 9 December 2020, and candidates will be accepted on a “first-cum-first-served” basis out of the eligible candidates since only 50 seats are available. The last date to submit applications for the online course on digital marketing is 25 November 2020. The course fee is Rs 17,700 for industry participants and Rs 11,800 for students. Those who wish to know more about the online course on digital marketing are advised to go through the official course brochure for more information.



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