Yellophant Digital wins digital marketing mandate for Anthi, Marketing & Advertising News, ET BrandEquity

Yellophant Digital wins digital marketing mandate for Anthi

ROI driven agency Yellophant Digital, has bagged the digital and creative duties for the new haircare brand, Anthi. The agency aims to launch and amplify the overall digital presence comprising communication, social media and PR strategies for Anthi.

The agency will act as a launchpad to not only boost the brands social presence but launch the brand all over the country, creating brand awareness as well as handle other digital duties such as social media, creatives, performance marketing, search engine optimisation and influencer marketing.

Nirav Maroti, founder and director, Anthi said, “We had a multi-agency pitch and finalized Yellophant Digital as our digital partners. They were nimble in grasping the brand program and their strategic outline was spot-on from the first interaction itself. Looking forward to an exciting year ahead with them. I wish them all the best.”

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Preksha Seth, co-founder, Yellophant Digital, said, “We can’t wait to help the brand reach out to its audience and offer the best creative solutions to help the brand fulfill its digital needs further. We plan on making this big and reaching out to the audience across the country and bringing to light, hair thinning problems that we never thought about. Our focus is not only creating digital strategies but creating awareness among the audience and we plan on making this big.”

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