The digital marketing industry has swiftly grown and from being a supplementary marketing tool it has become a primary tool in no time. Over the last decade, marketing has evolved on a faster pace right from print to digital medium and this evolution doesn’t seem to slow down.
With the growing market demand, the need for professional marketers is also skyscraping. The current pandemic has completely shifted our marketing outlook which is now turning to be a permanent adaptation with digital marketing strategies at fore.
With the spruce in the digitalization across sectors and industries, digital marketing has turned out to be one of the leading employments generating fields and has also resulted in 65% of students pursuing the digital marketing courses online.
With students being captive to the four walls of their homes and not being able to attend colleges, this has prompted them to hone skills catering to these high demand professions.
What are the skills needed in digital marketing?
1. Social media management:
There is more to social media than just regularly posting on it. Having a social media presence, gives you an advantage of engaging with your audience and reiterating your brand identity and service.
Gone are the days when brands guessed about how they are performing, now social media is also about using the appropriate hashtags, boost posts, social media advertising etc.
2. Data analysis:
Today marketers get an opportunity to study their audiences and create strategies accordingly to grow in future. Any data is futile until and unless you don’t know how to make the best use out of it by generating relevant traffics and attracting potential audience on the websites.
As a marketer, along with monitoring you also need to eliminate duplicate and inefficient data to avoid unproductive out-turn.
3. Content writing:
Content is King! In today’s time, marketers have had to submit to the overarching tool that is content. Having a well written piece of content with focused messaging and clear narrative is imperative for every digital marketer.
Connecting with your audience by crafting relevant messages and enabling them to take a desired action is the heart of every content.
4. Online reputation management:
A customer wants to feel heard and acknowledged especially in this new-aged marketplace where people tend to browse online for everything from buying to using a service, having a strong online reputation is what steps you ahead of your competitors.
Having a strong online reputation is not only an art of building but also running the good picture of your brand in the audience’s mind and making them feel appreciated.
What digital marketing courses can you opt for?
Practical knowledge takes everything a step ahead. It’s the hands-on learning experience that actually makes one do things as opposed to knowing how to do it.
Yet, it’s the theoretical knowledge that weighs more in our education system and the students are running in the race of distinction.
With a personalized training approach, practical and hands-on training providing the students with right exposure aided with industry live practical projects.
A curriculum with a focus on digital marketing programs and syllabus with an accredited certification led by industry experts.
Digital marketing growth prospects and job responsibilities
The growth prospects may vary from company to company and the experience you carry. As a fresher, you can join the industry as a Digital Marketing Executive or a SEO Executive, SMM Executive, SEM Executive and so on.
At the entry level, you might do tasks that involve analyzing, testing and researching which creates a strong base for your take up additional and more complex roles.
Assisting strategy development for a digital campaign, planning and monitoring the ongoing business presence on social media, giving out creative ideas for content marketing, working with the design team to improve user experience are a few of the base level responsibilities in digital marketing.
Digital marketing is all about grasping skills and using them effectively. Dedicating time and energy, having patience until the end results meet are some factors to be highlighted on.
The end goal of a digital marketer should not only be to increase sales and revenue but also to provide value to their customers.
– Article by Jay Rathod, Founder, Goal2Learn