It added that now focus is on associating with brands from the entertainment and FMCG industry and will also keep ethos towards passion-driven marketing.
The new brand identity is the first step towards their ideologies and approach within the industry. The idea behind the ‘S’ is a success that is more social than the basic parameters. The agency wants to ensure sustainability is maintained throughout. They aim to ensure that every brand and client story reaches every corner. Their key goal is to make a seamless connection with the audience and aim for the synergy that provides an unmatched social presence.
Heta Desai Baandal, managing director and Vivek Baandal, chief executive officer and creative director, Sociomark, said, “With digital marketing in India now booming and taking a new route, post the lockdown, we are really excited to bring in new and innovative solutions. The past few months have bought a paradigm shift in consumer base and content consumption patterns on digital media, across platforms. Our new logo stands for our new approach and outlook, as we carve our path in the next step of our journey.”