Atomic 212° Wins Dan Murphy’s & BWS Performance Media Buying Account

Atomic 212° has been appointed to the Dan Murphy’s and BWS performance media buying account following a competitive pitch, with SEM shifting to Atomic 212° effective immediately.

The appointment represents a true business partnership to join forces with to of the most recognisable brands in the market and showcases Atomic 212°’s smarter, faster and accountable media model. The agency was initially appointed on the SEO marketing in 2019 and has since expanded to manage SEM.

Dan Murphy’s Head of Marketing Utadi Murphy said: “Data-lead marketing and our strategic approach to Search sit at the heart of our customer growth agenda at Dan Murphy’s and across the Endeavour Group, so we’re pleased to be working with a leader in the industry.”

BWS Head of Marketing Vanessa Rowed said: “From the start, Atomic 212° stood out with their smarts in digital marketing and how to apply it successfully for the BWS and EDG group. We are really excited to be working with them.” Atomic 212° General Manager of Media Technology, Tom Sheppard adds; “We are excited to leverage our unique model surrounding smarter, faster and accountable media, to help improve the paid search activity across both brands.

“Search is an integral part of any omnichannel retail strategy, Dan Murphy’s and BWS are doing some truly innovative things, and we are thrilled to be working with them as their performance agency. And a special thanks to the Atomic 212° team – in particular Sascha Bonomally: Head of Performance and Angus Bower: Head of SEO, for their contribution to date.

“We have gone to market as an agency that combines technology, media and analytics under the one roof, and the clients couldn’t be happier. We believe a client’s first party data is their competitive edge and we look for ways to make it work harder through our USP” says Tom.


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