Anyone with a business in this day and age appreciates the need for an online presence when it comes to marketing. You could be running a company website or a social media page and require proven tips to increase traffic or sell your products and services. This is where digital marketing courses come in handy. There are a range of free and paid online digital marketing courses with certificates by Google and other providers that you can take advantage of.
Digital marketing is an important component of marketing that you must have especially if you are planning to utilize the internet or internet-enabled devices like a smartphone or computer to promote your products and services.
The best online digital marketing courses 2020
You might be wondering, “Which online course is best for digital marketing?” Below are some of the best online digital marketing courses from renowned companies that are free or require significant payment.
1. Fundamentals of Digital Marketing by Google
This digital marketing course Google offers comes with an accredited certificate. The novice-friendly 40-hour course has unlimited recorded class sessions tailor-made by Google tutors. “Novice-friendly” means that you do not need to have a background in the world of marketing and the final test comprises only 40 doable questions.
Is Google digital marketing course free? Yes. You do not have to pay for this interactive advertising bureau and open university accredited course. The certification provided means an upgraded CV on your part. You will receive the certificate as soon as you pass the last examination.
All you need to do this course is a computer and a good internet connection. You will be able to learn everything from handy marketing techniques to advertisement strategies and be well on your way to be a skilled digital marketer.
2. Free Digital Marketing Course
This is another popular digital marketing course by Google on their online platform; Google Digital Garage. There are no restrictions regarding qualifications, and anyone can try it.
As is the case with the other Google course highlighted above, a certificate is available for you to download once you’ve completed the course and passed. A computer and a good internet connection are all you need.
Once you submit your personal information on their official web page, you will be on your way to get the certificate. These two free online digital marketing courses with certificates by Google are a brilliant investment considering the company has the most advanced search engine preferred by most people around the world.
3. ClickMinded Digital Marketing Course (free and paid with certification)
This course offers training on various marketing channels. The ClickMinded Digital Marketing Course consists of a package where you get everything you need for you to be a Rockstar digital marketer. Digital marketing online course fees are differently priced and this bundle will cost you a pretty penny when the full sum is paid upfront.
Google Analytics and Search Engine Optimization are some of the seven topics covered. You can acquire ClickMinded digital marketing certification as soon as you successfully complete their programme. The best part is, the course is mobile and tablet-friendly.
4. Simplilearn’s Digital Marketing Specialist Program
Learners get a seven-course package designed to delve deeper into online marketing. The course offers fundamentals of digital marketing at the beginning, but the instructors gradually onboard the learner into advanced skills in marketing. The course is accredited by Online Marketing Certified Professional (OMCP).
The topics on offer include social media marketing and email marketing. On completion of the course, you get a Master’s certification in the programme. All this while still attending mentoring sessions with the best digital marketers in the market.
5. Coursera – Digital Marketing Specialization
This online course is one of the best options for different reasons. It is perfect for newbies and it is neither expensive nor cheap; just in between and depends on how long it will take to complete it. It consists of seven courses that take up to 6 weeks.
From measuring netizen’s digital activities to learning the opportunities and challenges that come with digital marketing; the course has it all. You will be issued with a certificate on completion of the course, and all you need is a good internet connection.
6. Udemy – The Complete Digital Marketing Course – 12 courses in 1
Most people want to know, “can I learn digital marketing online?” More so on this platform. Yes, you can. Udemy courses are suitable for all kinds of business and most of them do not require any kind of experience. The Udemy Complete Digital Marketing Course is accessible on both mobile and TV, and you get downloadable material and recorded class sessions
This digital course will equip you with the necessary skills to become a highly paid freelancer. Udemy’s 30-day money-back guarantee and certification on completion make it an even better deal. Moreover, you only need a good internet connection to take the course.
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7. Lynda.com Marketing Tutorials
This course requires a LinkedIn subscription. It comes with transcripts of the material learned. Is Google digital marketing course free with this website? The answer is no! The website will require you to part with money to access their material.
Unlike all the other courses above, there is no certification upon completion of this programme. This course is also not as rigorous as the ones above. It is ideal for anyone looking for the convenience of online learning but with the hustle of too much exertion.
Are online digital marketing courses worth it? Yes. They are a great way to hone your digital marketing skills and most of them are free. The fact that most online digital marketing courses have minimal requirements also makes them attractive for learners.
Tuko.co.ke has published an article on free online courses in Kenya with printable certificates. This piece provides some of the most sought after courses by Kenyan citizens on the internet and the requirements needed to start one.
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