In conversation with Gaurav Madaan a leading digital marketing expert about business partnerships for startups


There is a famous saying, “Alone we can go fast but, Together we can go Far”. Businesses without Partnerships and Teams can be haunting and a lonely journey. Hence it’s really comforting if Businesses are lead on solid foundations. The Foundations are formulated by Founding Members. And that’s where Partnerships come into picture. Trust plays a major role in defining strong foundation for partnerships. 

Gaurav Madaan, a Serial Entrepreneur says “A Partnership is not just 2 or 3 college friends coming together to start a Venture, but rather it’s a Strategic move altogether”. Finding Co Founders can be a difficult task, but hear on Gaurav’s Mantras to crack right partner for you.Finding a Co Founder in professional life is no less founding a Partner in personal life, but here is what you need to base it upon. It is always based upon strengths and varying pros & cons. It’s a single word that can lead to solving this phenomenon altogether. 

As a person, Gaurav has a very strong Marketing side. His passion for digital is unmatched, and he continues to help business owners, students, professi make to upgrade their skills in the true sense of Digital + Marketing. But Technology is something that he used to rely upon from an Outside world. However, he meaningly found out another companion who was good at Tech. By doing which, he made sure that he takes care of the Marketing and the Tech Partner takes care of the Product side. 

The kind of partnership where partners have different strengths can lead to miracular success. He says, “The next time if you go ahead hunting for a Co founder, please have an understanding of your own strengths and the expectation from the co founder”. A Common Goal is must for any partnership, which Gaurav says is needless to mention. But beyond that, base it on Strength.

There is a famous saying, “Alone we can go fast but, Together we can go Far”. Businesses without Partnerships and Teams can be haunting and a lonely journey. Hence it’s really comforting if Businesses are lead on solid foundations. The Foundations are formulated by Founding Members. And that’s where Partnerships come into picture. Trust plays a major role in defining strong foundation for partnerships. 

Gaurav Madaan, a Serial Entrepreneur says “A Partnership is not just 2 or 3 college friends coming together to start a Venture, but rather it’s a Strategic move altogether”. Finding Co Founders can be a difficult task, but hear on Gaurav’s Mantras to crack right partner for you.Finding a Co Founder in professional life is no less founding a Partner in personal life, but here is what you need to base it upon. It is always based upon strengths and varying pros & cons. It’s a single word that can lead to solving this phenomenon altogether. 

As a person, Gaurav has a very strong Marketing side. His passion for digital is unmatched, and he continues to help business owners, students, professi make to upgrade their skills in the true sense of Digital + Marketing. But Technology is something that he used to rely upon from an Outside world. However, he meaningly found out another companion who was good at Tech. By doing which, he made sure that he takes care of the Marketing and the Tech Partner takes care of the Product side. 

The kind of partnership where partners have different strengths can lead to miracular success. He says, “The next time if you go ahead hunting for a Co founder, please have an understanding of your own strengths and the expectation from the co founder”. A Common Goal is must for any partnership, which Gaurav says is needless to mention. But beyond that, base it on Strength.

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