Woolies X GM of digital, media and data joins Cashrewards as chief product and marketing officer


Coupon rewards business, Cashrewards, has appointed Steve Cuda as its new chief product and marketing officer.

Cuda was most recently GM of digital, media and data at Woolies X, the supermarket’s digital, ecommerce, customer loyalty and customer services division. He spearheaded Woolworths’ digital media capabilities and was responsible for developing its data and marketing technology capabilities that underpin its personalised omni-channel customer experiences and launched numerous products such as the rewards hub, the Everyday Rewards app and the successful integration of Woolworths’ loyalty card into Apple Wallet.

Cuda also presided over the growth of Woolworths loyalty programme, Everyday Rewards, from Australia’s number three to be the country’s largest, with more than 12 million members. Prior to joining Woolworths in 2015, Cuda was head of membership and marketing at the NRMA.

Cashrewards’ CEO, Bernard Wilson, applauded Cuda’s track record across loyalty, digital marketing and retail.

“He has played an instrumental role in establishing a world-class digital and data division at Woolworths to drive extraordinary customer and supplier outcomes along with business growth across both physical and digital banners” Wilson said. 





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