Insurance app Saiyarti has awarded its digital mandate to Albatrot following a multi-agency pitch. Albatrot has come on board with a digital strategy backed by design expertise, and an analytical approach to content creation.
Albatrot aims to drive app installations while also developing the brand’s design language and establishing its voice to become a household name in the Kuwaiti market.
The agency said in a press statement that the main challenge it sets out to address is creating a strong digital presence and new avenues for consumer engagement that appeals to both, English and Arabic speaking audiences in Kuwait.
Meryll Koshy, associate account manager, Albatrot, said, “Our approach entails creating seamless content that puts the local consumer’s needs at the centre of our digital strategy, packaged with stronger communication and design as well as through targeted media buying efforts.”
Satish Sharma, chairman and managing director, Saiyarti, said “The team at Albatrot not only demonstrated a clear understanding of our business and customers, but also presented a unique offer coalesced into an integrated approach that answered well beyond the given brief.”