Kansai Nerolac continues its association with Sunrisers Hyderabad, Marketing & Advertising News, ET BrandEquity


Kansai Nerolac will continue its association with Sunrisers Hyderabad

Kansai Nerolac Paints, the paint company, has announced it will continue its association with Sunrisers Hyderabad (SRH) for the Indian Premier League’s thirteenth edition. The sports extravaganza will witness Nerolac on the lead side of the team’s helmet and cap.

Anuj Jain, executive director, Kansai Nerolac Paints. said, “We have come a long way since our first association with the T20 franchisees. This cricket league has been the ideal medium to impact lives at large considering its growing influence and ever-increasing fandom. Our association with Sunrisers Hyderabad gives us an opportunity to connect with cricket lovers as their wide appeal does not limit to a single state. We intend to leverage this strategic partnership to drive conversations around our new launches such as Nerolac Excel Virus Guard interior paint and all surface disinfectants.”

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