Any startup that aspires to be successful should leave a positive impact among potential consumers and clients. Though these companies can handle the same themselves, they need high efficient PR agencies that will be responsible for their reach and success. There are many capable PR agencies that help startups establish a strong presence via social media so that they can grow their business and build highly impactful brand awareness.
Global tech PR agencies
Given that the PR agency is highly essential for a startup’s growth, here are some leading PR agencies in the world. The list has been compiled by our editorial team and our friends in the global startup community.
PIABO is one of the leading communications agencies in the world. It believes in technological advancements that change our lives in a positive way. The PR agency has a proven track record of helping aspiring high-growth companies grab a great share of the market by providing them with the attention that they need.
Besides PR services, PIABO connects clients, investors, potential employees and society together. It deploys unique strategies and data-driven approaches such as storytelling and innovation economy in an attempt to build long-lasting relationships with key opinion leaders, influencers and journalists. PIABO was founded by Tilo Bonow in 2006. Throughout its global network, PIABO operates internationally, building global relationships and bespoke approaches to the cultural conditions of the respective markets. Its portfolio comprises popular tech-heavyweights such as Samsung, VMware, and Silicon Valley Bank.
Berlin-based Tonka is a communication agency that is result-driven and specialised in the creation of content marketing campaigns that have a high reach. It offers both PR and SEO services for companies. Its team supports clients with strategic PR consultation, creation of data-driven content marketing campaigns, and identification of media opportunities. It intends to generate lots of editorial coverage and backlinks from strong media sites.
Apart from these, Tonka also provides traditional PR work, link building, online & influencer marketing, SEO, graphic design, and international seeding. Founded in 2010 by Thomas Rosenwald and Joschka Rugo, Tonka’s portfolio includes Transferwise, Stepstone, and SendinBlue and is located in Berlin.
Clarity PR is a global integrated communications agency that is focused on storytelling about brands that are driving change with technology. It serves clients ranging from entry-level startups to industry experts. Clarity PR’s team focuses on solving communication challenges and drive real business results with paid, owned, and earned strategies and proprietary technologies. The other services offered by the company include media relations, strategy and counsel, social and digital, and content studio. Founded in 2013 by Sami McCabe, Clarity has offices in London, New York, San Francisco, and Los Angeles and serves clients including Bambuser, Hired, and ChargePoint.
Goldsmith Communications offers communications consulting for fast-growing tech companies, established brands, and VC investors. Its small team of experts provides high-level strategic counsel, top-tier media coverage, and key network-building opportunities. Established by Ben Goldsmith in 2017 in London, Goldsmith Communications’ portfolio comprises companies such as ComplyAdvantage, Antler, and Diversity VC.
CEW Communications is a strategic communications partner that helps tech businesses scale. The company works with startups that challenge traditional industries with specialisation in B2B, proptech, fintech, SaaS, VC, and startup ecosystem initiatives. CEW provides a range of services such as public relations, content creation, creation and management of events and awards, influencer engagement, and social media among others. Founded in 2016 by Cathy White, CEW Communications is located in London and serves clients such as ATI Boeing Accelerator, Backed VC, and Juggle.
Mercury Global Partners
Mercury Global Partners (MGP) is an international B2B and B2C PR agency that offers in emerging tech such as AI, autonomous driving, fintech, 5G, robotics, cybersecurity, digital health, and more. The PR agency focuses on companies of all sizes ranging from early-stage startups to challenger brands and publicly traded entities. Headquartered in San Francisco, MGP’s team is distributed across the US, UK, and Western Europe. It was founded in 2008 by Mindy M. Hull and provides services such as strategic consulting, media relations, content marketing, analyst relations, social media, influencer relations, and ad hoc marketing services. Its portfolio comprises GitLab, AImotive, Somnox, and BullGuard.
Deliberate PR helps clever startups in the US, Nordics, and Europe by helping them showcase to potential investors, strategic partners, employees, customers, and end-users. Also, it lets these companies scale. Deliberate PR serves a wide range of companies from early-stage startups to unicorns. The other services offered by this communications company such as coordinating funding announcements, profile-raising of the senior team and in-house experts, exploiting opportunities within the 24-hour news cycle, creating partnerships for startups with academic organisations, charities or NGOs to produce newsworthy outcomes, crisis management and more. It was established in 2007 by Benjamin Webb in London and serves Berlin-based Babbel, Stockholm-based Mentimeter, and Oslo-based No Isolation among others.
Babel PR is a communications agency for brands in the digital economy. The company interprets the complexities of technology and is specialised in creating engaging stories. The communications agency operates with the goal to drive business results. Besides PR services, Babel also offers messaging, media analysis, media relations, thought leadership, analyst relations, crisis communications, social media management, and event management. Established in 2006 by Narelle Morrison, Ian Hood, and Jenny Mowat in London, Babel PR’s portfolio comprises companies such as Vertical Aerospace, Mirakl, and Parallel Wireless.
Raoul is a PR and influence agency that operates with a clear focus on high-value technological startups. The company believes in the projects and gives importance to people driving them. The company works with a commitment to efficiency, responsiveness, pragmatism, and trust. Since 2013, Raoul founded by Sibylle de Villeneuve in Paris provides online and offline media relations, opinion pieces, case studies, media training, and more. Big tech names such as Adyen, Balderton, and Colonies are in the Raoul portfolio.
Schoesslers supports international clients within the digital economy and focuses on both media and technology. The company stands out with individually customised communication solutions, a widespread network, a holistic consulting approach, and professional event and project management. Established by Prof. Dr Julia Schössler in 2011, Schoesslers offers services such as innovative communication strategies, strategic consulting, communication concepts, launch communication, a full range of PR activities to make people and brands visible, executive positioning, change management, employer branding, effective B2C and B2B event management, and guerrilla marketing campaigns to a slew of clients including Harry’s, Atheneum, and Pivigo.
Black Unicorn PR
Black Unicorn PR is a communications agency that offers traditional PR services and also acts as an in-house extension to the clients. The company operates with the intention to provide startups with the opportunities to standout in the public sphere and come out successfully. This PR and communications agency emphasis on helping the Baltic and European companies get exposure in the UK. In addition to PR services, the company also hosts workshops and mentoring sessions. Julija Jegorova founded Black Unicorn PR in 2018 in London and has offices in London and Vilnius.
Disclaimer: The participants have been independently selected by Silicon Canals’ editorial team based on their experiences. However, we are thanking our partners, PIABO & Tonka, for their contribution.
Stock photo from Mohd KhairilX/Shutterstock
Check out the list of top tech PR agencies in Berlin for the tech startup community.