Digital Marketing Manager job, Cape Town


Remuneration: negotiable Cost to company 
Location: Cape Town
Education level: Degree
Job level: Mid/Senior
Type: Permanent
Reference: #DMM
Company: Talent Magnet

Job description

The digital marketing manager will be responsible for developing, implementing and managing marketing campaigns that promote the companies and their products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Daily Tasks & Responsibilities:

  • Execute the Social Media plan and manage the community
  • Plan and execute regular sending of mailshots
  • Ensure that websites are up-to-date with products, availability and pricing. 
  • Manage CRM (AutoSLM) making sure that all bikes are showing and that it correctly feeds all portals (AutoTrader, Gumtree and Automart)
  • Making sure Merchandise and Meemo products are listed online on third-party portals 
  • Ensuring that the quality of all online collateral including photographs is of a high quality
  • Manage the Paid Search spend with TrafficBrand
  • Ensure that the HOG remains actively connected to the business
  • Look at the SEO on the websites and improve where required
  • Leading marketing campaigns from the idea stage through to their execution and implementation, especially on Social Media
  • Responsible for all design work
  • Responsible for making sure all brands remain in their respective corporate identities and that all guidelines are met
  • Monitoring and evaluating online media campaigns to keep them fresh and effective
  • Directing marketing and promotions staff/outsourced companies and supervising their work
  • Working with directors and department heads to discuss plans and marketing strategies
  • Staying current with emerging opportunities in the digital marketing world
  • Tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Plans, executes, and measures experiments and conversion tests
  • Collaborates with internal teams to create landing pages and optimise the user experience
  • Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Make sure all staff are aware of everything published inline
  • Make sure that all leads are followed up timeously
  • Ensuring that AutoSLM is used correctly and staying abreast with changes

In addition (minor):

  • Organising events (very small scale)
  • Managing Offline Marketing like COVID-19 posters at the branches, price qualities
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Financial planning and strategy

Requirements

  • A minimum of five years’ experience in a digital marketing or advertising position.
  • Bachelor’s or master’s degree in marketing or a related field beneficial
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages, A/b tests and user funnels
  • Working knowledge of ad serving tools, like Facebook and how to implement lookalike campaigns
  • Experience in setting up and optimising PPC campaigns on all major search engines
  • Working knowledge of (not necessarily ability) HTML, CSS, and JavaScript development and constraints
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Outstanding communication and interpersonal skills.

Posted on 23 Sep 14:05



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