Two marketing gurus out of Cape Town are reinventing the way that South African businesses and freelance marketing professionals come together. The duo, Hillel Chemel and Jonathan Mayer, created Fundi.Digital to bridge the gap between businesses and freelancers in South Africa’s growing gig
economy. With a burgeoning pool of skilled marketers and talent seekers, Fundi.Digital is quickly becoming a trusted matchmaking marketplace.
With the vision to become the go-to freelancer hub for agencies and startups, Fundi.Digital differentiates from other freelance and work bidding platforms in that its high quality freelancers are personally vetted by Jonathan and Hillel who understand marketing and take a consultative approach to finding the right fit. Fundi.Digital also provides resourcing advice and strategies to businesses that aren’t sure about what skills they need to bring their marketing goals to fruition. Another plus is that there are no recruitment fees.
This elevates Fundi.Digital as a powerful source of vetted referrals for companies and agencies looking to tap into diverse experts for once-off tasks, needing a go-to team with specialised skills for projects, or
requiring a dedicated specialist to bolster an in-house team.
Fundi.Digital’s model works because businesses feel comfortable using freelancers via a personalised pairing system and they are able to access highly skilled individuals at a fraction of the cost of onboarding them full time. For freelancers, being part of Fundi.Digital’s network brings the opportunity to gain exposure with South Africa’s top tier agencies and exciting startups.
Jonathan goes as far as to say that Fundi.Digital’s freelancers are the best in the market, with specialists in data analytics , SEO , performance marketing , social strategy , marketing automation , design and content marketing.
“We are a proudly South African company and believe in our country’s talents. We have a group of prequalified freelancers who are ready for any task or project you throw at them. Our hands-on, consultative approach gives clients the assurance that they are not only matched with the right
freelancer for the job but with someone who is an overall great fit and is geared to help them reach their business goals.”
Though Fundi.Digital officially launched in February it has been in the making for some time. Jonathan explains: “For the past seven years we have been working in the digital space for both clients and agencies, exposing us to the many facets and challenges facing businesses today. One of the biggest challenges we have faced both as managers and members of a team, is finding the right people for projects or tasks , whether supplementing a current team or finding ‘employee number one’ in a specific area. Having a network of freelancers that we could always rely on allowed us to access the best skills to achieve the best results.
“Recently we’ve been increasingly hearing ‘Do you know anyone who can do my Google Ads for me?’, ‘I need someone to build me a WordPress site’ and ‘Please put me in touch with that freelancer who does your SEO’.” Hillel says: “As our network grew through years of being in the industry, we found that we became a trusted source of recommendations of freelancers to businesses and agencies. In the process, we were also growing a network of strong freelancers.
As it kept happening, we knew we had to, and could, fill the gap.” Fundi.Digital has shown consistent growth since its launch, doubling its profits month on month and boasting a big pipeline of exciting work. Within 18 months, they aim to have 200 businesses supported by Fundi.Digital’s freelancers. Ultimately, Fundi.Digital wants to be the biggest freelancing marketplace for the marketing industry.
Visit Fundi.Digital for more information on how it works and to sign-up as a freelancer on the network.