The world of digital marketing is a place where the winds are always changing. With a number of trends knocking the marketers’ doors every year, adaptation becomes crucial.
In this article, we are talking about three such important digital marketing trends that are gaining popularity in 2020. And before the platforms are populated with competitors, it’d be best for us to make the most out of these trends.
So, buckle up and read on. Here are the trends and the techniques to use them.
1. AI + Chatbots
As an average web user, at some point in time, you might have come across a website that allowed you to drop your messages or queries in the chat box. While the message that you dropped might have reached the website administrator, the instant reply that you might have received wasn’t the one that an administrator or moderator wrote.
It was a chatbot, and the chances are that you already knew this.
The point here is that AI-powered chatbots are constantly helping enhance the overall user experience for website visitors. These chatbots are efficient, reliable and don’t cost a lot.
Plus, if you wish to assure your visitors that you are listening to them and would get back at the earliest, integrating an AI-powered chatbot on your website is a great idea.
2. Conversational Marketing
As more and more businesses are starting to use chatbots on their websites, conversational marketing is a way to make chatbots more impactful.
For a clearer understanding, here’s a screenshot:
As you can see in the screenshot above, the user has made a few statements about the trip that he/she is planning and the chatbot has smartly responded to all those messages while maintaining a natural conversational tone.
This practice can help engage and attract more customers. Based on the nature of your business and industry, you can configure the tone and language that your chatbots must be using in conversations. The right words can make a great difference to your chatbots’ effectiveness.
3. Video Marketing
Certainly, this is not the most nascent or surprising marketing trend on this list, but we can’t exclude it when it has continued to be fruitful for years.
With the majority of customers preferring video content over text, the need for investing in video marketing increases.
And how can we correctly step up our video marketing game? Well, here are a few tips that can help:
- Don’t create a video just for the sake of it. If your video lacks a good script and you are creating it just because your competitors created a video, it’d be better to take a pause and come up with a good script and plan.
- Smartly plan your titles and descriptions. If your video is a bit long, consider adding a brief summary in the description section. This will be helpful for viewers who want to skip to the parts that are important to them.
- Always prioritize SEO as regardless of the platform that you are uploading your videos on, search engines are always pushing useful content to the top. Use the right keywords while renaming your video file, and include them in the titles and descriptions as well.
Any business that wants to grow in the digital world needs to pay attention to the latest effective marketing trends. Whether they handle marketing on their own or with the help of qualified online marketing specialists, the implementation of the right techniques is crucial.
In this post, we discussed three digital marketing trends that businesses in 2020 should work on.
Hopefully, this was helpful.