Phoenix-based ReThinc Advertising, an award-winning firm with more than a decade of success, has added a public relations department to its agency that will offer a full suite of PR services to existing and future clients.
ReThinc, established in 2008 by industry veteran Ed Olsen, provides marketing services for a wide array of industries in Phoenix, Seattle, Chicago, and Austin. ReThinc currently offers clients graphic design, web development, SEM, SEO, digital display advertising, email marketing, social media marketing, media buying and wholesale commercial printing services.
“The addition of a public relations department is a natural evolution for the firm,” said Olsen, a 25-year marketing veteran. “We also like to take the approach of running counter to the crowd. When other agencies are contracting, we’re looking to expand.”
“We have had clients ask us about PR services in the past but we’ve had to pass on that business,” said Olsen. “Today, we are excited to offer this added benefit to our clients.”
To lead its PR efforts, Olsen has partnered with Greg Sexton, a local PR executive with more than 15 years of PR experience. Sexton was a journalist for nearly 20 years before embracing the PR industry more than 15 years ago. He’s worked for several large advertising agencies in Greater Phoenix and has led PR efforts for a host of local, national and international clientele in a broad range of industries.
“I love the passion and overall philosophy Ed and his ReThinc team bring to the industry,” Sexton said. “I know as a team, we’ll accomplish big things while bringing great value to our clients.”
Over the years, ReThinc has gained a reputation for providing marketing excellence to a multitude of industries that include retail, gaming, ﬁne arts, education, tech, event marketing, real estate, tourism, healthcare, non-proﬁts, and more.
Besides its existing agency offerings, ReThinc’s PR department will offer media relations, crisis communications, thought leadership development, speech writing, CEO coaching, and internal and external communications strategies and services. ReThinc’s PR department will be complemented by their existing marketing team, including social media and content development.