Data science led digital marketing agency Jaywing, has won the SEM & SEO accounts for Australian non-alcoholic start-up Lyre’s Spirit Co, in over 10 countries.
After seeing a shift in Australia’s drinking culture and a hole in the market, Lyre’s created a brand that would provide a socially acceptable alternative to alcoholic beverages. Since its 2019 launch, the Lyre’s brand has seen an increase in sales particularly with COVID-19 and has been awarded 46 medals, making it the most awarded non-alcoholic spirit company in the world.
To continue to see exceptional growth for Lyre’s, Jaywing will be responsible for managing the innovative brands search engine optimisation, with the aim at facilitating growth for Lyre’s already successful brand in Australia, the US, the UK, with additional support for the European websites as well.
The SEM strategy will be created to increase lead volume, quality, and drive efficiency in new customer acquisition, across a range of international locations including AU, UK, US, Ireland, Sweden, Spain, Italy, Austria, Netherlands, and Germany.
Commenting on the appointment, Jaywing’s Managing Director Chris Pittham said: “With all the disruptions of COVID-19, it is refreshing to see an Australian start-up doing so well in the market, especially in such a short amount of time. We are so excited to take on another global eCommerce brand like Lyre’s and expand on our ever-growing list of clients’’.
The win expands Jaywing’s portfolio of over 20 global eCommerce clients, including Princess Polly, Royal Doulton, Waterford Crystal, Wedgwood, Billabong and Quiksilver to name a few.
“Our portfolio of global ecommerce brands is proof we are highly skilled in managing these types of larger accounts, with a thorough understanding of SEO and SEM. We understand Lyre’s innovative brand values and we cannot wait to drive the brands success online globally.”
Ashleigh Murray, Lyre’s Spirit Co’s Global Vice-President Digital Marketing Manager said: “We are eager to get started with Jaywing and work together to continue to grow the Lyre’s brand globally. We were attracted to Jaywing’s deep understanding of SEO & SEM, with a particular interest in the range of global eCommerce brands they currently service. Their expertise in data-driven attribution is a key win for us, as this type of unique offering will engage further customer acquisition for the Lyre’s brand. We cannot wait to continue to grow in this niche market with Jaywing.”