Ex-Fairfax Media ad lead launches B2B marketing agency


Felix Krueger, a former ad lead at Fairfax Media, has launched his own B2B marketing agency – Krueger Marketing.

The announcement:

Former custom advertising solutions lead at Fairfax Media and chief product officer at Which-50 Media launches Krueger Marketing – a digital marketing agency specialised in generating digital buyer engagement for B2B marketing departments.

Felix Krueger commented on the value Krueger Marketing adds to the Australian B2B marketing landscape.

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“Covid-19 has disrupted B2B marketing. Digital marketing and sales channels are now overcrowded as high-quality buyer interactions in physical channels aren’t possible anymore.”, said Krueger.

“At the same time, buyers are working from home, are more distracted than ever, and are increasingly reluctant to share personal information. It’s a challenge only few B2B brands are equipped to tackle without specialist support.”

Krueger Marketing launches with three B2B marketing service areas:

Content Creation – Content formats designed to promote internal subject matter experts as differentiators in highly competitive markets.

Marketing Automation – Services enabling the effective use of marketing automation.

Web Development – Design and development of websites and apps as an engagement channel for B2B audiences.

“With our services, we’re not only striving to create highly engaging experiences on behalf of our clients but also for our clients. We’ve set a high bar for ourselves and the strong relationships we’ve already been able to establish have validated our client service approach.”, said Felix Krueger.

Krueger Marketing launches with a client portfolio including InterSystems, Mirus Australia, InContekst, as well as advertising industry bodies IAB Australia and AANA.

“We’ve always appreciated the importance of buyer experiences as part of our strategy. However, we were limited in our ability to execute at scale given the speed of market change and digital skills required.”, said Amanda Jones, CMO at Mirus Australia. “We’ve partnered with Krueger Marketing to expand on our capabilities, differentiate Mirus from competitors, and meet the content needs of our target markets with extraordinary digital experiences.”

Source: Krueger Marketing media release





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