Seven West Media to implement LiveRamp’s Authenticated Traffic Solution


Seven West Media has become Australia’s first major media outlet to implement a cookieless user data solution from LiveRamp.

LiveRamp’s Authenticated Traffic Solution (ATS) allows publishers to match authenticated user data with LiveRamp’s people-based identifier without third-party cookies. It is designed to create an ecosystem which connects publishers, brands and individuals to enable addressable, programmatic marketing.

Seven West Media (SWM) network digital sales director, Nicole Bence, said the new ATS implementation extends its offering to brands and consumers of a personalised and more transparent experience.

ATS will sit within the 7PlugnPlay product suite, which enables marketers to combine their first-party data, along with SWM’s, to reach consumers with precision across cookieless inventory on desktop, including Firefox and Safari, mobile (Web and in-app) and CTV. The latest deal expands on a four-year partnership between the two companies.

“Not only will this help SWM unlock the true value of previously non-addressable environments and inventory, but it will allow brands and partners to reach our expansive digital audience at a true people-based level across all channels, including connected TV,” Bence said.





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