Digital marketing is one of the best ways to reach out to millions of people out there. A larger percentage of the world’s population has access to the internet. Using this avenue to market your products or services will help you generate more sales. There are different strategies you can try out to reach out to millions of people out there.
Setting up a website, email marketing, and social media marketing are some of the options you have to push your products or services online. Some digital marketing agencies can help you through this whole process. They will incorporate different strategies that pull traffic to your site, create brand awareness, and boost product sales.
Visit magnifylab.com for one of the best performance-driven digital marketing agencies. Before choosing any of these strategies, you should do your research and familiarize yourself with the current online marketing trends. Here are five digital marketing trends to expect in 2020.
1. Interactive Content
Content gamification increases customer interaction and retention to increase publication engagement. One of the trends in digital marketing by 2020 is undoubtedly increasing interactivity and offering greater audience participation. Users like to be connected and feel part of brands. And one of the best ways to communicate this to users is to provide them with interactive and engaging content.
Therefore, strategies such as gamification are gaining more and more popularity as they encourage the user to get involved with the brand in a more playful than purely commercial environment. It is also possible to offer them better user experiences. Thanks to artificial intelligence, learning from consumer behavior, and improving to meet their needs is a reality.
2. Ads Personalization
Segmentation and personalization have always been two important axes in advertising. But technology and big data today offer new opportunities to get to know users in depth. What does this mean for advertising? Knowing the interests, tastes, and needs of users allows you to produce ads tailored to them.
The advantages are very clear: valuable information can be offered to the user considering the context, their interests, geolocation, and purchase history. This also leads to more accurate communications, increasing conversions, and improving campaign ROI. However, there is still a break: the reluctance of users to provide their data. Trying users to give up on privacy to get more personalized advertising is the challenge brands face.
3. ChatBots and LiveChat Over Email Marketing
Email marketing is critical to the company’s business! There is no doubt about this. But the 2020 trend, which will peak in subsequent years, sees the impact that this type of strategy has on conversion drastically reduced. Click rates are dropping by over 9%. This is not to say that email marketing is dead or useless. As we noted earlier, this strategy remains one of those with the highest conversion rate.
However, companies that want to beat their competitors will need to integrate multiple communication channels. One effective way to gain ground is to use software that incorporates chatbots and instant messaging. The trend towards the satisfaction of an immediate need will increasingly characterize the behavior of online users. Being able to respond to inquiries instantly could be a trump card for your business.
4. Voice Search
Voice search is gaining momentum, and this trend will exceed 50% in 2020. To exploit this trend, it is possible to rely on services such as Jetson.ai artificial intelligence software that allows you to capitalize on voice search traffic. In fact, by studying consumer habits and personalizing interactions after using voice search, Jetson.ai can learn what users’ preferences are and speed up the purchase process.
The consumer will then be able to buy their favorite products faster and easier by talking to their device and using only voice search.
5. Visual Search Technology
The visual search refers to the process of performing a search using artificial intelligence and machine learning. When you take a photo with your mobile phone or use an Internet image to search, this technology helps you locate the same or related items on the web.
To do this, tools like Pinterest Lens or Google Lens analyze all the visual image components. Image recognition has a greater impact on e-commerce, and optical search technology processes context and returns results to locate physical products for sale online.