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Celebrated Tanzanian artist Nasibu Abdul alias Diamond Platnumz, is arguably one of the finest musicians of his generation in East Africa. The singer who also doubles as a dancer also has a recording label with several artists to his name. Thanks to his active YouTube Channel, the father of four has hit the four million subscriber mark. The singer shared the blissful news via his social media platforms, expressing his happiness in the fete.
“4 million subscribers on YouTube! It could not have been possible without you, let’s meet at Benjamin Mkapa Stadium so I can express my gratitude,” he posted.
Just a month ago, the Wasafi Classic Baby CEO made history by becoming the first artist in sub-Saharan Africa to clock more than 1 billion views on YouTube. According to Kevin Meenan, YouTube music trends manager, most YouTube views for the Bongo star came from Kenya, followed by his home country Tanzania and the United States for the measurement period of May 1, 2019, to May 1, 2020. Meenan said he was particularly struck by the innovative approach that Platnumz takes with his YouTube channel- an entrepreneurial strategy that includes an FM station, full-service management, recording, publishing and entertainment company – Wasafi Classic Baby, which represents Rayvanny among other top music acts.
He also made history after “Yope Remix” featuring Congo’s Innoss’B became the first song in East Africa to clock 100 million views. “Yope Remix” was uploaded on Diamond’s YouTube channel on Sep 7, 2019, garnering over 100 million views in just 10 months.
The “Jeje” hitmaker was also recognised for his creative way of promoting his songs and efforts to engage new subscribers on the platform.
“For every music video he has – and they are very high-production music videos by the way – he might have anywhere from five to 20 or more song and non-song content videos, that, for instance, could include documentary-style or behind-the-scenes footage,” said Meenan.
“You’re seeing him lean in and hit those touchpoints where he is engaging his subscriber base, but also converting new subscribers, several artists from Africa who have broken globally are leaning into that strategy – and that’s something we recommend all artists do.”