The mandate also entails Gozoop to strengthen the brand’s digital presence and create new avenues for consumer engagement. Along with providing communication strategies to strengthen brand awareness on digital platforms including social media and search engines.
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Shailja Kejriwal, chief creative officer- special projects, Zee Entertainment, said, “Zindagi has always been appreciated for its premium content and culturally rich stories. As we now expand our content offering, it is important to have the right partners who will help us strengthen our further growth. The team at Gozoop mirrors our vision and we are confident that their expertise will significantly add to our journey.”
Ahmed Aftab Naqvi, chief executive officer and co-founder, Gozoop, said, “Over the past few months OTT platforms has witnessed significant growth and usage. With years of proven experience in crafting stories especially for the digital ecosystem, Gozoop is proud to partner with Zee Zindagi to help it accelerate and win in this new world.”
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