When you think about “work,” what comes to mind? For many, the idea of the typical full-time 9 to 5 job has been the standard for years. But is this still the case?
In recent years, companies such as Dell, Amazon, Anthem, Pearson, and more have ventured into the work-from-home market. Freelancing on platforms like Recruitme, Fiverr, and Upwork have soared. Startups in Silicon Valley have changed the game in how companies look for talent.
What are startups doing differently? They are taking advantage of innovation in the area of recruiting candidates. Their company culture and talent pools can attest to how recruitment is changing the way we work.
Here, let’s examine 7 different elements of the recruitment strategy and how recruitment is changing the way we work.
1. Candidate-Driven Job Market
In the current job arena, there is a slew of companies looking for talent, and there are many candidates that are happy to provide. But since there are so many companies, some are finding it difficult to recruit and hire the level of talent that they need.
Candidates now have the liberty to be more demanding with their employers and make their job selection based on which company most aligns with their values, career goals, and compensation expectations.
What to do? Build value in your company, and keep a healthy relationship with your recruits. Build a strong network. Keep the interview process simple and unique, so that even if the candidate doesn’t accept an offer the first time, they will walk away with a positive perception of your company for either future roles or word-of-mouth.
Bringing top-quality candidates on board adds value to your teams, not just in new ideas and innovation but in diversity, leading to referrals from within the team itself.
Hiring good recruiters who know how to build rapport with potential talent is vital; moving that relationship to the next step through negotiation is also a new niche. This newfound importance of a recruiting department (or at minimum, a head recruiter) is a key indicator of how recruiting is changing the way we work.
2. Freelancing is Surging
With the expansion of the digital age, technology is making it easier than ever to build a network and find work from wherever a job seeker may find himself. This has completely changed the traditional recruitment process.
Sites like Recruitme, Fiverr, Upwork, Toptal, and SimplyHired are just the tip of the iceberg in seeing truly how many options are out there.
One benefit to this is that a recruiting department can scan these sites, identify the talent that is out there with the experience and portfolio they’re looking for, and then proceed to court the talent to their team in a more permanent position.
Furthermore, if the company is apt to contracting, it could be a viable source for finding talent on an as-need basis. This idea shows how recruiting is changing the way we work. Contracting and project work could possibly become the new normal through lasting and positive work relationships with these talented freelancers.
3. Emphasis on Company Culture
In our modern society, the workplace has become much more than just a place to punch in and punch out. Candidates are now looking for companies that align with their personal values and support important social or global issues.
Not only that, candidates are also looking for a company with a mission, values, team-building activities, as well as opportunities for growth. Work is a huge part of a person’s life and mental health, and candidates are looking for an employer that can facilitate positivity in their lives.
How can recruiters use this to their advantage? Take pride in your company. Ensure that your website has a clear and updated “about” or “FAQ” section that highlights these elements of the company in addition to showing recent events and team engagement.
4. Tools for Recruiting and Collaboration
With the growing desire from top candidates to have freedom in their work environment, office suites like Google Docs and Microsoft OneDrive have made collaboration and co-creating even easier. This allows companies to offer their employees more freedom while still maintaining connectivity.
Platforms like Skype, Zoom, and Facetime also enhance these collaboration tools through virtual meetings and brainstorms. They can be invaluable in sharing information and keeping the team up-to-date.
Using these tools can allow recruiters to stay competitive and offers a diverse set of opportunities for potential candidates.
5. Job Search Engines
Having an internet presence for your job openings is absolutely imperative as, nowadays, networks such as LinkedIn and Indeed hold a plethora of opportunities for recruiting options.
Posting clear, thorough, and descriptive job offerings on these sites can help facilitate the recruitment process and draw candidates to your company. Furthermore, it provides a go-to resource for resume viewing and talent alignment.
Marketing these positions on company websites, social media platforms such as Facebook, Twitter, and Instagram enhances the posting and can gain even more draw to your recruitment process.
6. Create Candidate Profiles
Having a clear idea of who you are looking for will help move your recruitment process forward with ease and build a valuable talent pool. It shows prospective candidates that you know what you want and they can envision themselves as a part of your team. Include them with all the job openings.
Once you have these candidate profiles identified, be sure to avoid biases and one-sidedness. Diversity and inclusion in the workplace are more important than ever and should be a part of your recruitment process. This is just another example of how recruitment is changing the way we work.
7. Leverage Recruiting Strategies
Get out there and do the legwork! Hold recruitment events. Show your presence at events and places where you might attract potential candidates that hold the talent you’re looking for.
Highlight opportunities for growth within the company and actively seek to promote from within, filling roles from the bottom with candidates from your talent pool. Future candidates want to see that there is room for growth within.
Creating an employee referral program can also add an extra incentive for current team members to bring on valuable employees without you having to do extra searching.
No matter your industry or company format, it’s no doubt that recruiting is changing the way we work. Stay up-to-date with current trends in the job market to build your talent pool to the best of its capability.
Take advantage of platforms like Recruitme, Upwork, LinkedIn, Google suites, Zoom, and others mentioned. Highlight your company cultures and values, and do the footwork through recruitment events and referral programs to build productive and lasting relationships with your potential candidates and team members.
Do you have any questions about how recruiting is changing the way we work? Do you have any tips and tricks that are working wonders for you? Leave a comment below! Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Max has been traveling for the past 5 years working remotely as a digital marketing consultant, he’s passionate about helping startups transform into successful businesses. When he’s not working he loves to travel to remote places of the world! You can follow him on Twitter @maxkthompson.
Published August 15, 2020