Post-Pandemic: SEO Strategy Playbook – ClickZ


Amid Coivd-19 pandemic situation, Google search frequency has seen a rise across topics; approx. 20 billion searches are being done everyday. With seen more people working from home and turning to Google for answers, it is more important than ever that businesses have information available that helps customers as they research and consider purchases and needs. SEO is the best way to get the information your organization has into the hands of people searching.

SEO is one of the best, low-cost ways to ensure long-term visibility for your organization, which is increasingly important as budgets are slashed and ad dollars are wasted. If you’re looking to make the case to your team that they should invest in SEO now, we have a resource for that.

With this guide, we want to help you set yourself and your business up to use time and resources effectively and to see the biggest results. We consulted our in-house team of SEO and content strategists to build Conductor’s action plan for SEOs around the globe.We have divided our recommendations into three core sections:

  1. Make timely, high-priority updates first
  2. Update your strategy
  3. Plan for the long term



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