The Pitch: Advertising and marketing news for 8.11.20


Circle S Studio selected Better Housing Coalition as this year’s recipient of its Spur program supporting area nonprofit. The agency will provide $20,000 worth of consulting, creative, digital and video services to enhance the housing nonprofit’s brand and marketing.

Padilla received a Best in Healthcare Award in the PRWeek Awards virtual ceremony held July 30. The award recognized its work on The 16 Vaccine educational initiative for the National Meningitis Association.

TFB Agency picked up Short Pump Town Center as a client. Work will include assisting with a series of giveaways for the Henrico County mall this summer. TFB also landed Exact Stormwater Management as a client. Work for the Midlothian-based company will include communications and social media strategy. 

The new logo for Virginia’s Gateway Region.

JLV Communications and Design Visions teamed up to develop a new brand identity for Virginia’s Gateway Region, an economic development group based in Colonial Heights. The rebrand included a logo redesign and various collateral. The two firms also collaborated on VGR’s 2019 annual report. 

Bon Secours, HCA Virginia and VCU Health launched a PSA campaign to encourage the Richmond region to wear masks to help slow the spread of COVID-19. Called #MaskUpRVA, the campaign includes social media, billboards and GRTC bus wraps.

Art from the #MaskUpRVA PSA campaign.

The Idea Center is providing brand and website development work to StatePlatePro, an auto registration center in California. Le Cru, a wine club in California, hired the agency to build a website. The agency also launched a website for Virginia Cardiovascular Consultants in Fredericksburg.

Whittington Consulting completed a digital lead generation campaign for CRTS, a used utility trailer supplier. The agency developed a marketing and sales content strategy for Tenant Turner and is handling ongoing inbound marketing work for the Glen Allen-based property rental software company.

Think completed a digital issue of Collegiate School magazine Spark and created a website for Washington, D.C.-based Georgetown Day School’s bi-annual magazine. The agency is providing website maintenance for Hospice of the Piedmont and Spurrier Group.

Workshop Digital picked up LightTape as a client. Work for the Richmond-based lighting manufacturer will include search-engine optimization. The agency is conducting an e-commerce SEO audit for national jewelry retailer Lima Beads and an SEO website for Neurosurgical Atlas, an Indiana-based micro-neurosurgical resource nonprofit. Workshop also is collaborating with JMI on digital marketing strategy and execution for Altria Group’s QuitAssist program.

Pinch Hit Partners launched a website for Health Safety Devices, a local company producing personal protective equipment for businesses, schools and healthcare providers.

Red Orange Studio created a program graphic, event collateral and signage, and branded face masks for Sentara Healthcare’s “We Care” program. Work included an event video produced with Journey Seven. Red Orange developed creative for a campaign announcing a national urology ranking for Sentara Norfolk General Hospital. The campaign included print and digital ads, billboards and collateral. 

Tilt Creative + Production purchased the Shockoe Slip building where it had been renting and subleasing office space. The digital content and production firm bought the 5,600-square-foot building at 25 S. 13th St. for $2.8 million in late June.

A $25 million defamation claim brought by former Martin Agency executive Joe Alexander against Adweek and other defendants was tossed out of federal court in Richmond. A separate, $50 million claim against Martin and parent company Interpublic Group remained active in Richmond Circuit Court.





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