Adapting to a New Normal


Out-of-the-box thinking and new approaches will be the order of the day as companies come out of the current crisis, says a new report by InterSearch. Among the answers, finding ways to work leaner while taking advantage of remote work could help lower overheads and boost performance.

August 10, 2020 – Boards and senior management must be more open to radical ideas while ensuring business sustainability as well as the health of their employees, according to a new report by InterSearch’s Clementina Mustapha. The world is facing challenging times and this will have a significant impact on how we go about our daily activities. InterSearch collected advice and guidance from its members on how to overcome the obstacles COVID-19 might have built.

As we eventually emerge from this public health crisis, we will confront a different world. How do we maintain a healthy space between employees? “I guess the big question in this is how sustainable is social distancing in the public and the workplace,” said Ms. Mustapha. “On the other hand, eventually, with the development of vaccine and new, approved treatments based on millions of patients’ data there will be new public health protocols for how to prevent another crisis of this scale.”

“The implications for company revenues and budget must be considered in restructuring the workplace given the current scenario,” Ms. Mustapha said. “Since countries began to shut down, remote working has been key to sustaining some business activities where possible; teleconferencing, virtual meetings, shared document preparations and collaborations have been tools used to continue the activities of some businesses. As we emerge from this crisis, there will a need to continue with this trend and possibly develop ways that companies can work leaner using remote working while reducing overheads and improving performance.”

The InterSearch report said that it will be important to understand the psychological impact of remote working on workers. Will some organizations maintain this trend? Some management that had been reluctant to have workers perform their duties remotely even when possible before this crisis are now shedding their inhibitions.

Thinking Outside the Box

Is this an opportunity for organizations to think outside the box and work more robustly with the technology available to them? How will this impact travel? With the tools to collaborate and work in teams virtually across borders, will this cut down on the travel time of the globetrotting executive? Will health and safety be better served if an onsite presence is limited to workers who have to be physically present to carry out their roles? “There are so many questions that have to be addressed in terms of environmental health and safety in the workplace,” said Ms. Mustapha. “Boards and senior management must be open to radical ideas while ensuring business sustainability as well as the health of their employees.”

“The normal work day has changed – managers should facilitate a more flexible routine from staff working from home on an ad hoc or full-time basis that incorporates the challenges of balancing family life, childcare and home schooling,” said Duncan Gruselle, senior consultant with InterSearch Ireland. “Now more than ever there is merit in focusing on staff productivity not perceived activity.”

“Some will thrive working from home, others will take time to adapt during this transition phase,” Mr. Gruselle said. “Most will benefit from being given a clear set of work priorities, combined with regular communications. It is also important to use technology to deliver some of the interactions normally achieved in the office environment. Regular communication and managers making themselves available for support and guidance is essential.”

There will be challenges in public places as most functions here do not lend themselves to remote working, the InterSearch report said. There might be the need to improve and increase the scope for self-service facilities ensuring that there is a limited need for human interaction where possible.


What the New Normal Might Look Like for Companies After COVID-19
The business world is unlikely to be quite the same when the pandemic is over. In two new reports, H.I. Executive Consulting details key changes your company can expect and explores how all this will affect digital transformation. Be prepared for the pace of automation to speed up, possible supply-chain disruption and consumer demand for optimal online experiences.


How do companies in the hospitality and tourism sector manage health and safety in the post-COVID-19 era? While all sectors of the world’s economy are affected by the coronavirus outbreak, the hotel, leisure, retail and travel industries have been hit particularly hard.  According to the World Travel and Tourism Council, the COVID-19 pandemic could cut 50 million jobs globally in the travel and tourism industry. Mr. Gruselle said there “are going to be changes in crowd control; how are airports going to manage, security, departure times, traveler interactions and so on? What are airlines going to do about health and safety in the aircraft? All of these are some of the challenges that they will have to confront in adapting to a new world.”

“From the Middle East perspective, the region’s airlines could lose $24 billion of passenger revenue compared to 2019,” said Nick Harvey, director at InterSearch Middle East. “Due to the impact of the COVID-19 virus, 2020 traffic is expected to plummet by 51 percent compared to 2019. As air transport and travel confronts the challenges of the coming years, it is important to note that international travel will resume, tourism will again be a large contributor to GDP and employment in the travel and hospitality sector will see an upward trend.”

Related: 10 Tips for Networking with Executive Recruiters During COVID-19

“However, the skill-set required in the industry will be significantly changed to adapt to the demands of new public health policies, international travel directives, and laws,” he said. “Workers in this sector must begin to analyze the impact of the coronavirus on the travel and tourism industry and re-evaluate their skill-sets to identify areas of opportunities for reskilling or upskilling.”

New Opportunities

The current public health crisis does provide opportunities for career advancements or changes. Remember that disruption also creates opportunity, said the InterSearch report. It is important to take the initiative and begin to explore ways in which current skills can be applied in confronting your organization’s challenges.

“We must acknowledge new realities and understand careers that are thriving during the current public health crisis or as a result of it,” said Ms. Mustapha. “Some roles have increased in value and job security in this time. They include online sales and e-commerce, customer support, online education, digital marketing, teaching, writing, design and coding. Middle and senior managers must evaluate and harness their current skills set and adapt these to drive changes in their organizations or to take up leadership roles in emerging growth areas.”

In the healthcare sector, AI platforms have assisted in sending out alerts of the outbreak,” Ms. Mustapha said. “Algorithms are used to help screen for those potentially affected. AI can be used by hospitals to manage their resources and speed up vaccine research processes. Drawing lessons from COVID-19 response and management, technology will play a significant role in preparedness for the next public health crisis. The use of technology such as AI are not solutions in themselves but important tools aiding professionals to perfect their response, development, and implementation of solutions to challenging situations.”

The importance of digital health solutions was made clear during these challenging times. “There are options to bring healthcare to patients, rather than the other way round,” Ms. Mustapha said. “Devices like digital stethoscopes, portable ECG monitors and digital otoscopes can be used at home and the results shared remotely with doctors. These eliminate doctor-patient visits whenever it’s avoidable and also help reduce the risk of cross-contamination. Such devices should become commonplace, shifting the point-of-care to the patient.”


Finding Opportunity in the Face of a Crisis
Challenging times can provide opportunities for positive transformation, says Raj Kumar Paramanathan, of IRC Malaysia & Thailand, in a new report. By focusing on agility and innovation, leaders can deliver growth, increasing value for shareholders, employees and society in the long run.


As countries around the world went into lockdown with limited movement, people increasingly became reliant on technology for maintaining connectedness, said Alberto Abadías, managing partner of Euromanager (InterSearch Spain) and head of InterSearch’s global technology practice. “As hospitals, healthcare centers, and surgeries deal with patients and testing for the coronavirus, the general public stayed away,” he said. “Suddenly the need for face to face interaction between patients and healthcare professionals was vastly reduced.”

Related: Conducting Executive Searches During a Pandemic

“Technology became the tool for communication, data were shared and analyzed between patients, laboratories, surgeries, hospitals, care homes and pharmacies,” Mr. Abadías said. “The availability of data and the ease of collation and collaboration have been central to how health services have continued to function and evolve at this time. As the world emerges from this pandemic, there will be significantly different interactions between patients and clinical teams. Patients and caregivers will become more involved in the testing and diagnostic process. They will not only be primary sources of data but will take more active roles in the collation and dissemination of their data to relevant healthcare providers.”

“Opportunities abound in the healthcare sector,” Mr. Abadías said. “The combination of technology and healthcare has changed healthcare delivery and will continue to do so and managers in this sector have to consider this. Professionals in the ICT and healthcare sector must look at how they leverage current skillsets and explore the opportunity for further upskilling. This will create career progression opportunities in areas such as academia, hospitals, public health agencies, ICT, medical devices, social care, and consultancy among others.”

As businesses reopen, there will be a need for in-depth analysis and auditing of how they do business and what can be done differently. “Strict conditions will need to be in place to ensure employees’ safety and the safety of others,” said Ms. Mustapha. “Organizations will need to ensure that COVID-19 policies and procedures and risk assessments are robust before and after the resumption of work in the workplace to safeguard the safety of workers and others visiting the premises. This will need to have cross-functional collaboration from top to bottom and vice-versa.”

“It will be interesting to understand the section of the organization that will be required to drive the required changes,” she said. “But suffice to say that these changes must have management buy-in. environmental health and safety and HR will probably have a much more proactive and interactive managing employees’ health and well-being going forward.”

Related: Executive Recruiters Roll Up Their Sleeves as COVID-19 Crisis Unfolds

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor  – Hunt Scanlon Media



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