The main one is to have a defined digital marketing plan and strategies. Among the tactics that apply, you should not neglect Search Engine Optimization (SEO), in Portuguese: search engine optimization.
SEO optimization features
When an SEO strategy is applied, the site is sought to appear in the first places of search engines such as Google, Bing or others. Until that happens, you have to be patient, be constant and be up to date with the operation of the search engines.
And it is that SEO takes time, no place to position itself from one day to the next in the first place of the investigation. This happens only when it comes to news sites or a very significant event. Therefore, you will have to wait months, sometimes more than a year, to rank your site.
Being well positioned improve online business reputation. It is an indication that the site is useful and offers what users are looking for.
And all of this is done with a lower investment than other promotional strategies. However, it is not free as many suggest. You have to invest in factors such as content creation, web maintenance, etc., in the long term, that investment is more profitable than traditional promotion.
Importance of search engine optimization
If you still wonder what SEO is for, it can be summed up as a tool to promote your site. As well as the products and services offered on the site. Applying a relevant strategy will allow users to find themselves faster. In addition, it will be able to offer content and accurate information, according to your interests.
A well positioned business will be more competitive. Today consumers use the Internet to find information about local businesses, products, and services.
So, for local businesses it is essential to know how to position themselves in Google to take advantage of these advantages.
Now that you know what SEO is and its importance, dive into its benefits and how it helps businesses.
1. Improve visibility and brand awareness
A fundamental part of SEO is the keywords. That is, the terms for which you want to place on Google or any other search engine. Choosing the right keywords, focused on niches, what you target will make more people find you.
In other words, improve the visibility of your website. The keywords must be related to your business, to the products and services that you offer. Don’t limit yourself to the primary key, have one for each page you want to place and find synonyms that can replace them.
By appearing on the results page, the user will be aware of your brand. Timely information and quality content will bring you together in your memory.
2. Increase the credibility of your business
Being in the first places of Google or of any investigation is a sign of confidence. Getting there means that the search engine thinks your site is relevant and provides valuable content for users.
So whoever sees your site in the top ten, assumes you are a reliable source. Also, few users go beyond the first page of results in search of information.
75% see only the first page of results, according to the Search Engine Journal.
3. It is a long-term strategy
As mentioned, no site ranks overnight. On the other hand, when an SEO strategy is applied, the results are more durable in time. This is unlike other types of campaigns that are only temporary.
4. SEO is a profitable strategy
We already mentioned that SEO is not free, but it does require a certain investment. But, in return the benefits are greater than what you earn with other digital marketing strategies. The return on investment of SEO is much higher than traditional advertising.
This strategy allows you to reach people who have an interest in your product or service in an organic way. By identifying your target audience, apply actions to attract them, convert them into a customer, and then build loyalty.
In addition, you have the opportunity to identify new market niches. Therefore, develop new business ideas.
Tips for applying SEO in your business
Finally, we give you some SEO tips that will give you an idea of the actions to apply on your site:
Post content that is related to your business keywords. Use expressions naturally in texts.
Bet on specific keywords, especially if you have a local business. For example, if you have a travel agency instead of using “travel to Canada”, use “best places to visit in Canada in the summer”.
Sign up for Google My Business. It is another action that favors local businesses, since it allows you to add your location with Google Maps and improve positioning.
Optimize the web for mobile devices. Every time users browse more than mobile and Google also gives more relevance to optimized sites. Run a mobile optimization test for your site.
Create quality content that adds value to users. This will make people see you as a trusted source, and research will reward you with better rankings.
Are you clear on how SEO can help large, medium and small businesses?