In the digital age, your business can only be as successful as the technology stack that you have at your disposal. You can have the best concept, pitch deck, and sales plan in history, but that won’t mean anything if you can’t cut through the noise and reach out to your target audience.
In 2020, the average small business spends $400 a month on marketing, with the vast majority of that going on digital spend. This is a figure that is higher than ever before and one that is predicted to rise in the years ahead.
Luckily, you don’t need a flashy digital marketing budget to run effective, targeted campaigns. All you need is the right tools at your disposal. With that in mind, let’s take a look at five of the most effective digital marketing technologies that will help drive growth for your business in 2020.
1. Social Media Management Tools
It is very difficult to have an effective, on-brand, and consistent social media marketing strategy without an SMM tool that can give you a birds-eye view of your channels. In order to capture people’s attention, you will need to run flawlessly coordinated, cross-channel, and content-heavy campaigns. You cannot do this without automating the process and managing multiple accounts from one place. That’s why award-winning social media management platforms such as Hootsuite, CoSchedule, and Buffer are essential tools for any marketing team.
2. Email Automation
Regardless of what people say about email, it remains the most powerful and effective tool that you have for lead conversion. Targeting email marketing has been found to be up to 40 times more effective than social media campaigns at generating genuine sales. However, bland, generic mass emails will not give you these kinds of results. You will need email automation tools that can help you quickly generate personalized emails to everyone on your mailing list. There are many to choose from, but MailChimp is the best for beginners.
3. CRM Browser Extensions
Much of the work that is done by marketing and sales teams in a specialized, B2B setting is still done manually. Manually searching for relevant leads and logging their information into your CRM system is time-consuming and largely ineffective. That’s why you should use a CRM browser extension like Lusha for LinkedIn, which allows you to simply hover over the LinkedIn profiles of potential leads to get all of their contact information and have it automatically logged into your CRM. Time-saving tools such as this are essential for effective B2b marketing.
4. Web Analytics Tools
Lastly, it is important to remember that data is the lifeblood of any digital marketing strategy. If you are not able to look at the data of your previous and ongoing marketing efforts, you will never be able to improve or fine-tune your strategy. You should be able to access data on your campaign metrics, competitor sites, site visitor behavior, and search engine rankings, while also being able to make sense of the numbers. That’s why tools such as Google Analytics or AHrefs, which are designed to be both comprehensive and user-friendly, are ideal web analytics tools for small businesses.
With these tools in your marketing technology stack, you will be able to engage the people that you need to the most. Get started using them today.
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