Blippi, Cocomelon Purchased by Kids Media Giant Moonbug

Moonbug Entertainment Ltd. is building a kids media empire for the YouTube generation.

The London-based company has acquired two of the most popular kids brands on YouTube: Cocomelon, an animated show that is the most-viewed channel on the entire site, and Blippi, a program hosted by entertainer Stevin John. Moonbug didn’t disclose the terms of the deals. According to Rene Rechtman, Moonbug’s co-founder and chief executive officer, the acquisitions were funded by raising $120 million from a group of investors, which included Goldman Sachs Group Inc., Felix Capital Partners LLP., Fertitta Capital Inc. and the Raine Group LLC. Moonbug plans to use some of the money to make additional acquisitions. 

Moonbug will now operate the largest network of kids channels on YouTube, encompassing 235 million subscribers and generating more than 7 billion views a month. In addition to Cocomelon and Blippi, Moonbug owns Little Baby Bum, which makes videos set to nursery rhymes.

Cocomelon, Little Baby Bum and Blippi are household names for kids around the world, but are not billion-dollar franchises like “SpongeBob SquarePants” or “Dora the Explorer.” Moonbug aims to grow the brands by adapting songs, videos and characters from the YouTube channels into toys, TV shows and albums.

“I have this dream of creating the biggest company in the kids space,” Rechtman said in an interview.

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