That Expert Show host Anna Canzano talks about digital marketing during her live interview with Susan Gilbert, a transformational marketing strategist.
Gilbert says for most entities, it’s not vital to have thousands of followers. Rather, it’s more important to have a core group of followers engaged in the content you post on social media or on your website. She also emphasized the importance of building your own email list outside of social media to ensure ou have a way to communicate directly to your clients.
And she discussed the benefits of blogging, writing books and doing public speaking about what you do.
Gilbert is a brand & digital marketing strategy strategist, best-selling author, consultant and coach specializing in turning experts into thought leaders and published authors. She’s been an entrepreneur since 1987 and has evolved years of traditional business experience into several cutting edge projects, which includes her digital agency, Online Promotion Success, Inc.
That Expert Show is a weekly interview show hosted by Canzano in partnership with The Oregonian/OregonLive. It utilizes input from the audience and is streamed live every Monday at 11 a.m. Pacific Time via Facebook, Twitter and the show’s website. It’s also available as a podcast (Apple or GooglePlay) and on IGTV.